Ya Wai , K. L., and P. Kohsuwan. “The Influence of Service Quality on Customer Loyalty Outcomes: A Case of Convenience Stores in Myanmar”. Human Behavior, Development and Society, vol. 22, no. 2, Aug. 2021, pp. 27-36, https://so01.tci-thaijo.org/index.php/hbds/article/view/243960.