Humanities and Social Sciences Journal, Ubon Ratchathani Rajabhat University

Mekong River Songs: The Nation-State Borders, Memories, and Shared Cultural Consciousness of People on Both Sides of the Mekong River

Kitirach Pongchaliew — 2025-06-24

This academic article aims to study the phenomena presented in Mekong River songs by applying the concepts of nation-state borders, shared cultural consciousness, and social memory. The study analyzes 5 songs with content related to the Mekong River that address themes of national borders, memory, and cultural consciousness. These songs include: Song Fang Khong by Suliwat Lattanasavanh, Won Pu Sri Suttho by Poyfai Malaiporn, Om Kot Khemarat by Phusilp Warinrak, Siang Chak Lao by Nok Pornpana, and Ram Wong Lam Khong Lam Rak by Thatree.

The study found that the 5 Mekong River songs address the following themes: 1. the Mekong River in relation to legend and the construction of sacredness, 2. the Mekong River as a national border and the shared memory of people on both sides of the river, 3. rituals and ceremonies that temporarily dissolve national borders, and 4. the Mekong River as a means of fostering a shared sense of ethnic identity.

Presentation of a Local Identity through the Cloth Patterns at Ban Nonsawang in Tambon Nonsawang of Kutkhapun District, Ubon Ratchathani Province

sakhon chaluaysi — 2025-06-24

This article aims to study the presentation of local identity through textile pattern narratives in Ban Non Sawang, Non Sawang Subdistrict, Kut Khaopun District, Ubon Ratchathani Province. The woven textile patterns in this community are diverse, rich in implied meanings, and reflect the community's identity. The study found three aspects: 1) local identity related to way of life, with 5 patterns: Hua Om Ban, Tum Hom, Ivy Gourd Flower, Fishhook, and Bullet Wood Flower; 2) local identity related to cultural landscape, with 3 patterns: Biting Turtle, Peacock, and Pleiades Star; and 3) local identity related to traditions, rituals, and beliefs, with 6 patterns: Castle Hall, Rice Ear, Naga Pair, Phaya Naga, Dragonfly, and Night Arch. These woven patterns are associated with local legends and clearly reflect the identity of the community.

Wolffia in the Context of Sustainable Health Economy at Ratchathani Asoke Village

kwanhinkaew rakpongasok — 2025-06-24

บทความวิชาการนี้มีวัตถุประสงค์เพื่อนำเสนอตัวอย่างการนำพืชน้ำจืดขนาดเล็กที่มีคุณค่าทางโภชนาการสูงอย่างWolffia มาประยุกต์ใช้ในการพัฒนาเศรษฐกิจฐานสุขภาพในหมู่บ้านราชธานีอโศก ผลการศึกษาพบว่าการผลิตและแปรรูป Wolffiaสอดคล้องกับหลักปรัชญาเศรษฐกิจพอเพียง โดยเน้นการพึ่งพาตนเองและใช้ทรัพยากรในท้องถิ่นเพื่อเพิ่มมูลค่า สร้างงาน และสร้างรายได้ให้กับชุมชน โดยได้พัฒนาระบบการเพาะปลูกและแปรรูปWolffiaให้เป็นผลิตภัณฑ์เพื่อสุขภาพ เช่น Wolffia อบแห้ง โดยในปี 2567 สามารถสร้างรายได้รวมกว่า 310,000 บาท แม้จะมีข้อจำกัดบางประการในการจัดการการผลิตและการขยายตลาด แต่Wolffiaไม่เพียงแต่เป็นแหล่งอาหารที่มีคุณค่าทางโภชนาการสูงเท่านั้น แต่ยังเป็นปัจจัยสำคัญในการขับเคลื่อนการพัฒนาเศรษฐกิจฐานชุมชนอย่างยั่งยืนอีกด้วย โดยสนับสนุนเป้าหมายการพัฒนาที่ยั่งยืน (SDGs) ในด้านสุขภาพ ความมั่นคงทางอาหาร และการเติบโตทางเศรษฐกิจชุมชน

Factors Affecting Performance Efficiency of Personnel at the Attorney General's Office in Using Electronic Case Directory: Case Study of Agencies under the Office of the Public Prosecutor Region 2

kanokpich sripheangmol — 2025-06-24

This research aimed to study: 1) the levels of efficiency, change acceptance behavior, and motivational factors in job performance; 2) a comparison of opinions on enhancing work efficiency categorized by personal factors; 3) factors influencing the enhancement of work efficiency; and 4) recommendations for improving work efficiency. This study employed a quantitative approach. The population consisted of 326 individuals, and the sample size of 180 was determined using Taro Yamane’s formula with simple random sampling. A questionnaire was used for data collection. The statistics used for data analysis included frequency, percentage, standard deviation, one-way analysis of variance, and multiple regression analysis. The findings revealed that: 1) the overall levels of efficiency, change acceptance behavior, and motivational factors were high; 2) gender, age, and educational level significantly influenced opinions on work efficiency improvement at the 0.05 level; 3) the change acceptance behavior in openness to new experiences and motivational factors including job security, policy and administration, job responsibility, recognition, and career advancement significantly affected work efficiency improvement at the 0.05 level; and 4) the proposed guidelines for enhancing work efficiency in electronic case registration included regularly training to improve work quality, assigning appropriate tasks according to job positions for workload management, generating reports immediately upon data entry for timeliness, and utilizing a fully electronic system for resource efficiency.

Administration in the Good Governance and Service Quality Affecting the Confidence of the Members of Phayakkhaphumiphisai Agricultural Cooperative Limited, Maha Sarakham Province

Lakkhana Nin-ek — 2025-06-24

This research aimed to: 1) study the governance principles affecting the confidence of members of the Phayakkhaphum Phisai Agricultural Cooperative Limited, and 2) examine the service quality factors influencing the confidence of members of the Phayakkhaphum Phisai Agricultural Cooperative Limited. The research hypotheses were: 1) governance based on good governance principles positively influences the confidence of members of the Phayakkhaphum Phisai Agricultural Cooperative Limited, Maha Sarakham Province, and 2) service quality positively affects the confidence in the same cooperative. The sample consisted of 340 members of the Phayakkhaphum Phisai Agricultural Cooperative Limited, determined using Taro Yamane’s formula and selected through simple random sampling. This was a quantitative study using questionnaires as the data collection tool. Data analysis employed percentage, mean, standard deviation, correlation coefficient, and multiple regression analysis to test the hypotheses.

The findings revealed that members placed importance on three aspects of governance: the rule of law, participation, and efficiency and effectiveness, all of which positively influenced confidence at a significance level of 0.05, as shown in the standardized equation: Y = 0.226X₁+ 0.237X₄ + 0.209X₅. Regarding service quality, three aspects-understanding of needs, communication, and service accessibility-affected confidence, as expressed in the standardized equation: Y = 0.229X₇+ 0.249X₁₁ + 0.229X₁₂, respectively. Overall, confidence was rated at a high level, ranked from highest to lowest as operational performance, personnel, and image. High-quality service under sound management principles fosters members' confidence and contributes to the sustainable operation of the Phayakkhaphum Phisai Agricultural Cooperative Limited.

Factors Influencing the Implementation of Social Welfare Policies by Song Phinong Municipality, Song Phinong District, Suphanburi Province

ศรัณย์ ฐิตารีย์ — 2025-06-24

This survey research aimed to study: 1) the level of opinions on the factors affecting the implementation of social welfare policy in Song Phi Nong Municipality, Song Phi Nong District, Suphan Buri Province, and 2) the influence on the implementation of social welfare policy in Song Phi Nong Municipality, Song Phi Nong District, Suphan Buri Province. The population consisted of 11,967 residents under the jurisdiction of Song Phi Nong Municipality. The sample size was 387 people. Data were analyzed using frequency, percentage, mean, standard deviation, multiple regression analysis, and path analysis.

The research findings revealed that: 1) the overall average level of opinions on the factors affecting the implementation of social welfare policy in Song Phi Nong Municipality, Song Phi Nong District, Suphan Buri Province was high, and the overall level of policy implementation was also high; and 2) the factors influencing the implementation of social welfare policy in Song Phi Nong Municipality consisted of 6 independent variables: policy objectives, adequacy of resources, organizational characteristics, planning and control, organizational competency, and public support. Among these, policy objectives, organizational competency, and public support had a direct and positive influence on the implementation of social welfare policy in Song Phi Nong Municipality, Song Phi Nong District, Suphan Buri Province.

Sound System of Isan Dialect (LAO) Spoken in Mueang District, Nakhonphanom Province

Punhaya Shivaniphat — 2025-06-24

This article aimed to study the phonology and vocabulary of the Isan (Lao) dialect spoken at Tambon Nai Mueang, Tambon Nong Yati, and Tambon Kham Tao in Mueang District of Nakhon Phanom Province. Data were collected from interviews with three informants aged 50 years and over, who resided in Mueang District of Nakhon Phanom Province. The vocabulary for collecting the tone data is based on William J.Gedney’s list of 60 words for collecting the tone data of the Tai dialect. The study found that the sound system of the Isan (Lao) dialect spoken in Mueang District, Nakhon Phanom Province, consists of 21 vowel phonemes, divided into 18 monothongs /i/, /ɨ/, /u/, /e/, /ǝ/, /o/, /ε/, /ɔ/, /a/, /ii/, /ɨɨ/, /uu/, /ee/, /ǝǝ/, /oo/, /εε/, /ɔɔ/, /aa/and 3 diphthongs /ia/, /ɨa/, /ua/, 20 consonant phonemes; /p-, t-, k-, ʔ-, ph-, th-, kh-, b-, d-, f-, c-, s-, h-, m-, n-, ñ-, ŋ-, l-, w-, y-/. Nine can be final consonant phonemes; /-p, -t, -k, -ʔ, -m, -n, -ŋ, -w, -y/ and 2 consonant cluster phonemes. A tone has six units. A total of 2,214 words had been collected and divided into 20 categories.

Text Types and Language Features of English in Online Media of Cultural Tourism Sites in Chiang Rai Province

Nattharakan Khamchaiwut — 2025-06-24

English in online media plays a crucial role in communication and the promotion of cultural tourism sites in Chiang Rai province by disseminating information and attracting tourists. This study examines the text types and English characteristids used inr communication in online media related to cultural tourism in Chiang Rai province. The research analyzed 174 texts from 29 websites between 2020-2022 and incorporated the opinions of the experts in English, marketing, and tourism regarding the significance of text types and language features in online communication.

The findings showed that five text types were utilized with varying frequencies. Expositive texts were the most prevalent, followed by descriptive, persuasive, and narrative texts. The procedural texts were the least common. Moreover, the divergence between textual analysis results and expert opinions highlighted the gap between theoretical principles and practical applications. Content creators tended to prioritize descriptive texts to enhance engagement and appeal, whereas experts emphasized the importance of clear and structured expositive texts for effective communication. These findings underscored the necessity of strategically selecting and integrating diverse text types based on the communication objectives and contextual factors of each platform. These can serve as a practical guideline for tourism entrepreneurs and related stakeholders in developing effective online promotional content, thereby enhancing communication efficiency and attracting greater tourist interest.

Guidelines for Improving the Curriculum of the Bachelor of Arts in Business English Program, Faculty of Humanities and Social Sciences, Ubon Ratchathani Rajabhat University

Jidapa Chokhirannakin — 2025-06-24

This research aimed to: 1) study the demand for enrollment in the Bachelor of Arts Program in Business English among 200 Matthayom 6 students; 2) examine the satisfaction of 48 employers who hired graduates of the Bachelor of Arts Program in Business English from Ubon Ratchathani Rajabhat University; 3) assess the satisfaction with the Bachelor of Arts Program in Business English among 60 fourth-year undergraduate students; and 4) identify guidelines for improving the Bachelor of Arts Program in Business English. The research instruments included a questionnaire on students' demand for enrollment, a survey on employer satisfaction with graduates, and a satisfaction survey on the curriculum among fourth-year students. The statistics used in the research were percentage, mean, and standard deviation.

The findings were as follows:

The majority of respondents were not interested in enrolling in the Business English program (67.5%) due to a lack of English proficiency (40%).
Employer satisfaction with the graduates was high, with a mean score of 3.74 (S.D. = 1.53).
Fourth-year students reported high satisfaction with the curriculum, with a mean score of 4.04 (S.D. = 0.88).
For curriculum improvement, evaluations should encompass the curriculum document, instructors’ teaching methods, student learning behaviors, and satisfaction assessments from students and employers. Additionally, there should be end-of-year supervision and continuous development and revision to inform future curriculum management strategies.

The marketing mix factors affecting the loyalty of members agricultural cooperative Case Study: Kaedam Agricultural Cooperative Limited, Mahasarakham Province

Thongsuk Thongsadee — 2025-06-24

This research aimed to: 1) study the marketing mix factors of Kaedam Agricultural Cooperative Limited, Maha Sarakham Province; 2) examine the loyalty of its cooperative members; and 3) investigate the marketing mix factors influencing the loyalty of the members of Kaedam Agricultural Cooperative Limited. The sample consisted of 344 members using the services of the cooperative. This study was a quantitative research employing a questionnaire for data collection. The statistics used for data analysis included percentage, mean, standard deviation, and multiple regression analysis for hypothesis testing.

The research findings revealed that: 1) overall marketing mix factors were rated at a high level across all aspects, including personnel, physical evidence, products and services, price, distribution channels, service process, and marketing promotion; 2) member loyalty was also at a high level in all dimensions-satisfaction, repurchase intention, and word-of-mouth referral; and 3) the marketing mix factors, particularly physical evidence and personnel, had a statistically significant positive influence on member loyalty (Y = 0.456X₆ + 0.256X₇). Applying marketing mix strategies tailored to the changing business environment will enhance the cooperative’s ability to achieve its marketing objectives, resulting in greater member satisfaction, positive referrals, and repeated service usage. This, in turn, fosters member loyalty toward Kaedam Agricultural Cooperative Limited. Effective management of the marketing mix not only helps the cooperative achieve its business goals but also ensures that members receive products and services aligned with their needs, leading to satisfaction and sustained loyalty. Ultimately, this strengthens and stabilizes the cooperative, allowing it to serve as a reliable pillar for its members.

An Administrative Factors Affecting the Effectiveness of Academic Administration of Sisaket Education Sandbox School, Sisaket Province

ประดิษฐ์ อร่ามเรือง — 2025-06-24

This research aimed to: 1) study the level of administrative factors in the pilot schools under the Educational Innovation Area in Sisaket Province; 2) study the level of academic administration effectiveness in the pilot schools under the Educational Innovation Area in Sisaket Province; 3) examine the relationship between administrative factors and academic administration effectiveness; and 4) investigate the administrative factors affecting the academic administration effectiveness in the pilot schools under the Educational Innovation Area in Sisaket Province. The sample consisted of 16 school administrators and 335 teachers from the pilot schools under the Educational Innovation Area in Sisaket Province, cohorts 1–3. The sample size was determined using Krejcie and Morgan’s table and selected by stratified random sampling and proportionate to school size. The data collection instrument was a 5-point rating scale questionnaire with a reliability coefficient of 0.986. The statistics used for data analysis were percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression analysis.

The research findings revealed that: 1) the overall level of administrative factors in the pilot schools under the Educational Innovation Area in Sisaket Province was at the highest level; 2) the overall level of academic administration effectiveness in the pilot schools under the Educational Innovation Area in Sisaket Province was at the highest level; 3) there was a moderately high positive correlation between administrative factors and academic administration effectiveness, with statistical significance at the 0.01 level and a correlation coefficient of 0.751; and 4) administrative factors could predict academic administration effectiveness by 66.30%.

The regression equation in raw scores can be expressed as follows:

"y" ̂ = 1.390 + 0.282X4 + 0.179X2 + 0.162X1 + 0.180X5 – 0.118X3

The regression equation in standardized scores can be expressed as follows:

"Z" ́ = 0.490Z4 + 0.274Z2 + 0.193Z1 + 0.248Z5 – 0.182Z3

The Skills of School Administrators in the 21st Century Affecting Achievement of Professional Learning Community under the Secondary Educational Service Area Office Sisaket Yasothon

Chanthanee Komonsri — 2025-06-24

This research aimed to: 1) study the level of 21st-century leadership skills among school administrators under the Secondary Educational Service Area Office Sisaket Yasothon, 2) examine the level of success in the implementation of Professional Learning Communities (PLCs) in schools under the same office, 3) explore the relationship between 21st-century leadership skills of school administrators and the success of PLC implementation, and 4) identify the specific 21st-century leadership skills that influence the success of PLC implementation. The sample was determined using Krejcie and Morgan’s table based on a population from 83 schools, classified by size into small, medium, large, and extra-large schools. The total population consisted of 227 school administrators and 3,221 teachers, amounting to 3,448 individuals. A total sample of 346 participants was selected, comprising 23 school administrators and 323 teachers, through stratified random sampling proportionate to school size. The research instrument was a 5-point rating scale questionnaire with an overall reliability coefficient of 0.986. Data were analyzed using percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis.

The research findings revealed that:

The level of 21st-century leadership skills among school administrators under the Secondary Educational Service Area Office Sisaket Yasothon was at the highest level.
The overall success in the implementation of Professional Learning Communities was at the highest level.
There was a relatively high positive correlation between 21st-century leadership skills and the success of PLC implementation, with statistical significance at the 0.01 level and a correlation coefficient of 0.770.
The 21st-century leadership skills that influenced the success of PLC implementation were interpersonal skills and communication skills, accounting for 59.30%.

The regression equation of raw scores could be written as follows:

The regression equation of standardized scores could be written as follows:

The Results of Community-Based Learning Management on Academic Achievement in Social Studies and Local Culture Awareness Conservation of Fifth Grade Students

napaporn khompat — 2025-06-24

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อ 1) เปรียบเทียบผลสัมฤทธิ์ทางการเรียนของนักเรียนที่ได้รับการจัดการเรียนรู้แบบชุมชนก่อนและหลังเรียน 2) ศึกษาความตระหนักในการอนุรักษ์วัฒนธรรมท้องถิ่นภายหลังเรียนผ่านการจัดการเรียนรู้แบบชุมชน กลุ่มเป้าหมายที่ใช้ในการวิจัยคือ นักเรียนชั้นประถมศึกษาปีที่ 5 ที่กำลังศึกษาอยู่ในโรงเรียนวัดนาสัก อำเภอสวี จังหวัดชุมพร ภาคเรียนที่ 1 ปีการศึกษา 2567 จำนวน 17 คน เครื่องมือที่ใช้ในการวิจัย ได้แก่ 1) แผนการจัดการเรียนรู้ 2) แบบทดสอบผลสัมฤทธิ์ทางการเรียนวิชาสังคมศึกษา 3) แบบประเมินการอนุรักษ์วัฒนธรรมท้องถิ่น (แบบประเมินนักเรียนของครู) และ 4) แบบประเมิน (แบบประเมินตนเองของนักเรียน) วิเคราะห์ข้อมูลโดยหาค่าเฉลี่ย ส่วนเบี่ยงเบนมาตรฐาน และวิเคราะห์เนื้อหา

1.ผลสัมฤทธิ์ทางการเรียนของนักศึกษาที่จัดการเรียนการสอนโดยใช้ระบบจัดการเรียนรู้แบบชุมชนสูงขึ้นกว่าก่อน โดยมีอัตราพัฒนาสัมพันธ์ 64.92% แสดงให้เห็นว่านักศึกษามีพัฒนาการสูง
2. นักเรียนมีความตระหนักในการอนุรักษ์วัฒนธรรมท้องถิ่นตามการประเมินของครู โดยได้คะแนนเฉลี่ยอยู่ในระดับสูงสุด และการประเมินตนเองของนักเรียนได้คะแนนเฉลี่ยอยู่ในระดับสูงสุด จากการวิเคราะห์เนื้อหาพบว่า นักเรียนมีความตระหนักในวัฒนธรรมท้องถิ่นของตนเอง รู้สึกภูมิใจในวัฒนธรรมท้องถิ่นนั้น และปรารถนาที่จะมีส่วนร่วมในการอนุรักษ์วัฒนธรรมท้องถิ่นนั้น

Performance Tactics: Hanuman's Role in Khon's Performance Wirunchambang Episode

Rattanachai Tumphet — 2025-06-24

This research article focuses on the study of Hanuman’s battle choreography in the Ramakien epic, specifically the episode of the Battle against Wirunchambang, following the style of National Artist Khru Kri Vorasarin in the field of Performing Arts (Dance – Khon) in 1988, as passed down through Ajarn Wirot Yusawas, a Thai classical dance expert from Bunditpatanasilpa Institute. The objective of this study is to analyze the performance components of Hanuman’s battle choreography against Wirunchambang in the Ramakien Khon performance. The research employed qualitative methodology, with fieldwork involving dance practice and data collection from academic documents to analyze Hanuman’s battle choreography in this episode.

The findings revealed that the battle choreography in the “Khon Na Cho” style of the Ramakien, episode Battle against Wirunchambang, based on the royal literary version from the reign of King Rama II, is divided into 3 processes: 1) the process of Hanuman’s search for the sacred foam, comprising pursuit and searching gestures; 2) the process of Hanuman’s battle with Wirunchambang, comprising challenge gestures, preparation for battle gestures, fighting gestures, and club-snatching gestures; and 3) the process of killing Wirunchambang, comprising club-striking gestures and Hanuman’s departure gestures. The performance followed the traditional style passed down by Khru Kri Vorasarin from the Royal Entertainment Department, accompanied by traditional Thai percussive music (Phleng Na Phat) appropriate to each scene. The structure of the battle choreography includes patterns from traditional monkey-versus-giant combat, as well as newly created gestures distinctive to the Battle against Wirunchambang episode, namely: the sacred foam search gesture, the backward floating gesture, and the slaying gesture of Wirunchambang.

Added Value Creation for Water Hyacinths through the Creation of Dramatic Arts, Vichitraluck Pak Tob Chawa (Water Hyacinth) Series

Narongrit Chaokam — 2025-06-24

งานวิจัยนี้มุ่งหวังที่จะสร้างมูลค่าเพิ่มให้กับผักตบชวาผ่านศิลปะการแสดงเรื่อง วิจิตรลักษณ์ปากต่อปาก ข้อมูลที่รวบรวมได้มาจากเอกสารวิชาการ การสัมภาษณ์ผู้เชี่ยวชาญ และการศึกษาเกี่ยวกับผักตบชวาในชุมชนวัดสุวรรณาราม ตำบลศาลายา อำเภอพุทธมณฑล จังหวัดนครปฐม

จากการศึกษาพบว่าการแสดงศิลปะข้างต้นสามารถสร้างมูลค่าเพิ่มได้ ดังนี้ 1) แนวคิดการแสดงที่ใช้ดอกผักตบชวาเป็นพื้นฐาน โดยนำเสนอแนวคิดในรูปแบบสร้างสรรค์ภายใต้แสงของการแสดงและของตกแต่ง มีวัตถุประสงค์เพื่อให้ประชาชนสามารถชื่นชมความสวยงามของดอกผักตบชวา และสร้างแนวทางส่งเสริมเศรษฐกิจ 2) การแสดงนำเสนอในรูปแบบการฟ้อนรำที่เรียกว่าระบำ โดยแบ่งการแสดงออกเป็น 3 ช่วง 1) วิวัฒน์ หมายถึง การเจริญเติบโตและแพร่พันธุ์ของผักตบชวา 2) วิไล หมายถึง ความสง่างามของใบไม้ ดอกไม้ และ 3) วิจิต หมายถึง ผลผลิตเพิ่มมูลค่าของพืช เครื่องดนตรีที่ใช้เป็นเครื่องดนตรีไทยที่อยู่ในระดับเดียวกับดนตรีสากล ส่วนลีลาการฟ้อนนั้นพัฒนามาจากลีลาการฟ้อนพื้นฐานของไทยผสมผสานกับลีลาธรรมชาติ รวมทั้งมีลีลาที่หลากหลายเป็นหนึ่งเดียว

The Development of a Learning Management Plan to Enhance Sight-Reading Skills Using the Backward Design Approach for Saxophone Students at the College of Dramatic Arts

ornpreeya wiriyothin — 2025-06-24

This research aimed to: 1) develop a learning management plan to enhance sight-reading skills based on the flipped classroom approach; 2) examine students’ sight-reading achievement after participating in learning activities based on the developed plan; and 3) study students’ satisfaction with the learning management plan to enhance sight-reading skills based on the flipped classroom approach after the learning activities. The sample group consisted of 15 saxophone students from the College of Dramatic Arts in the second semester of the 2024 academic year, who had been studying the instrument for no more than 3 years. The research instruments included: 1) a learning management plan to enhance sight-reading skills, 2) instructional media for sight-reading enhancement, 3) an evaluation rubric for sight-reading skills, and 4) a questionnaire on students’ satisfaction with the sight-reading learning activities. The statistics used were mean and standard deviation.

The research findings revealed that: 1) three learning management plans to enhance sight-reading skills based on the flipped classroom approach were developed, with a total duration of 16 hours; 2) the students’ sight-reading achievement showed a statistically significant difference at the .05 level, with the post-test mean score (M = 17.40, SD = 1.12) higher than the pre-test mean score (M = 11.30, SD = 1.29); and 3) the students’ overall satisfaction with the learning management plan for enhancing sight-reading skills was at a good level (M = 4.39, SD = 0.63).

Development Of A Music Culture Learning Set, Thai Phanom District, Nakhon Phanom Province For First Year Music Education Students, Nakhon Phanom University

Suwat Duangrat — 2025-06-24

This research aimed to develop a music culture learning package for the first-year students majoring in Music Education at Nakhon Phanom University. The study was conducted by using the qualitative research methodology. It aimed: (1) to study the musical culture of That Phanom District, (2) to develop a music culture learning package based on local traditions, (3) to examine the learning outcomes after the use of the learning package, and (4) to assess student satisfaction. The research was carried out from October 2024 to January 2025. Data were collected through the interviews, observations, and the implementation of the developed learning set. The findings showed that the musical culture of That Phanom District had the following attributes: (1) musical characteristics including ensembles, instruments, tonal systems, and repertoires; and (2) cultural contexts related to music, such as ethnic groups, languages, residential areas, rituals, and belief systems.

The effectiveness of the developed learning package was measured at 80.42/89.16, which exceeded the standard criterion of 80/80. Learning achievement scores after using the set showed significant improvement. The pre-test mean score was 58.83% (SD = 0.79), indicating a fair level of competency. Post-test results demonstrated a mean score of 89.16% (SD = 0.67), reflecting a high level of learning achievement. Additionally, the students’ satisfaction was at a high level (Mean = 4.16).

Belief and faith are hidden in the art styles of Ubon Ratchathani Provinceto Design and Development of Decoration Souvenir Gift Products

นายประยุทธ สารัง — 2025-06-24

งานศิลปะในจังหวัดอุบลราชธานีมีลักษณะเด่นตามความเชื่อ เป็นผลงานของช่างฝีมือที่ได้รับอิทธิพลมาจากช่างฝีมือท้องถิ่น มีรูปแบบที่เรียบง่าย ไม่มีรูปแบบตายตัว ช่างฝีมือท้องถิ่นเป็นกลุ่มช่างฝีมือที่มีฝีมือประณีต เป็นการผสมผสานระหว่างช่างหลวงล้านช้างและช่างฝีมือท้องถิ่นของจังหวัดอุบลราชธานี มีรูปแบบที่สวยงาม อ่อนช้อย และไม่มีรูปแบบที่แตกต่างจากเดิม ส่วนงานศิลปะของช่างฝีมือเวียดนามซึ่งได้รับอิทธิพลจากจีนและเวียดนาม ผสมผสานกับงานหัตถกรรมท้องถิ่นของจังหวัดอุบลราชธานี การศึกษาลักษณะเฉพาะของรูปแบบศิลปะที่สำคัญในบริบทต่างๆ สามารถนำมาประยุกต์ใช้ในการออกแบบของที่ระลึกได้ ผลงานสร้างสรรค์สามารถผสมผสานกับภูมิปัญญาและความหลากหลายในท้องถิ่นผ่านกระบวนการทางศิลปะตามความเหมาะสม การออกแบบผลิตภัณฑ์โดยใช้รูปแบบศิลปะเป็นต้นแบบของที่ระลึกเป็นแนวทางในการสร้างความตระหนักรู้ อนุรักษ์ และสืบสานวัฒนธรรมท้องถิ่นด้วยเทคนิคที่อาศัยภูมิปัญญาของชุมชนในจังหวัดอุบลราชธานี

Persuasive Language Strategies in the Advertisement of Female Sexual Health Supplemental Products toward the Shopee Online Platforms

Thanapon Eakapont — 2025-06-24

The objective of this research was to analyze the language strategies in the advertisement from the Online Platforms collected data between December,18-31,2023 including one-hundred pieces of the text. The persuasive language strategies framework postulated by Suwanchang,N (2010) was applied upon the data analysis.

The result found thirty-three strategies; Qualification or property mentioning, Educating, Sexual health problems talking, Scientific terms, rhetorical questions, claiming, target group identifying, News appealing, Safety signaling, discounting and rewarding or sales promoting, Metaphor, Hyperbole, and sexually private female terms. All strategies revealed a significant purpose of advertising producers in order to persuade or attract message receivers’ interest and decision for purchasing products.

Factors that determine the Decision to Travel with Pets in Thailand – Pet Tourism

Kanyakorn Sibkhe — 2025-06-24

This research has two objectives: 1) to study the factors influencing the decision to travel with pets (Pet Tourism) in Thailand, and 2) to study the behavioral factors of pet parents (Pet Parents) that influenced the decision to travel with pets (Pet Tourism) in Thailand. The sample group used in the research is a group of consumers who had traveled with pets. A sample size was 400 people. A questionnaire was used as a tool for data collection. Non-probability sampling was used from purposive sampling. The population group was tourists who had traveled with pets (Pet Tourism) in Thailand. The statistics used for data analysis were descriptive statistics, frequency, percentage, mean, standard deviation, and inferential statistics. The research results found that there were 5 factors that influenced the decision to travel with pets in Thailand: attractions, preparation of places, facilities, activities, behavior of pet parents. One factor that did not influence the decision: access to tourist attractions. Since the sub-issues in each area are diverse, they could not be measured.

The Brand Experience Influencing Brand Loyalty Through Consumer Satisfaction Among Generation Z in the Premium Bubble Tea Business: A Case Study of BEARHOUSE

กฤษณา ฟองการ — 2025-06-24

This research aimed to study: 1) the influence of brand experience on consumer satisfaction, 2) the effect of consumer satisfaction on brand loyalty, and 3) the influence of brand experience on consumer brand loyalty through brand satisfaction acting as a mediating variable. The study focused on the premium bubble tea business: a case study of BEARHOSE. Data were collected through questionnaires collected from a sample group of 400 Generation Z consumers (aged between 18–26 years). The sampling method used was non-probability sampling, specifically convenience sampling and purposive sampling, through an online questionnaire distributed via Google Form. Additionally, multiple linear regression analysis and descriptive statistics were employed to analyze the results of the questionnaire. It was found that a majority of the respondents were females, held a bachelor’s degree, and had an average monthly income of 20,001–30,000 Baht. The results of the hypothesis testing revealed that: 1) brand experience had an influence on consumer satisfaction, 2) consumer satisfaction had an influence on brand loyalty, and 3) brand experience in the premium beverage sector had an influence consumer brand loyalty, with satisfaction acting as a mediating variable affecting brand loyalty. All three hypotheses were recognized at the statistical significance level of .05.

Innovative Development Based on Local Food Wisdom in the Sano Sub-District Community, Khukhan District, Sisaket Province, Using the BCG Tourism Concept and Community Participation

Parichat Phongkhla — 2025-06-24

The objectives of this research were to 1) study the knowledge of local food wisdom in Sano community, 2) explore guidelines for developing innovations based on this local food wisdom by incorporating the BCG Tourism concept with community participation, and 3) recommend guidelines for expanding BCG Tourism innovations in local food wisdom to promote gastronomy tourism. This study employed a qualitative research methodology and used a three-step data collection approach: semi-structured interviews, focus group discussions, and brainstorming sessions with target groups and key informants from three specific sectors: local wisdom practitioners, community enterprise group members, and government agencies in Khukhan district. The data were analyzed using content analysis and presented in a descriptive format.

The research results were categorized into three key area. 1) Knowledge of local food wisdom: the study found that the local food menus of the Sano community could be categorized into two types: those that still had successors and were actively practiced, and those at risk of being lost due to a lack of successors. The methods of cooking and preserving local food were socially and environmentally friendly, utilizing locally available raw materials such as aquatic plants, herbs, land animals, amphibians, poultry and insects. 2) Guidelines for developing innovations based on local food wisdom in the Sano community by incorporating the BCG Tourism concept with community participation involved three key processes; attitudes and behaviors, knowledge and skills. 3) Guidelines for extending BCG Tourism innovations in local food wisdom to develop gastronomy tourism involved three key approaches: 1) promoting a socially and environmentally friendly cafeteria, 2) integrating technology to enhance food quality, and 3) developing a Gastronomy Tourism program.

Community Self-Management for Food Selity and Immune Health with Herbs With the participation process of community in the Kabin Sub-District, Kutkhaopun District, Ubon Ratchathani Province

Suchada manpayak — 2025-06-24

This research aimed to study the changes in resources in community forests, explore traditional wisdom in self-care using herbs, identify restoration approaches, and enhance the capacity of people in Kabin Subdistrict for self-management to ensure food security and immunity building through herbal use. The target group consisted of 150 participants, including 10 monks, 40 community leaders, and 100 local residents. The research instruments included questionnaires, interviews, focus group discussions, and observation forms. Data were analyzed by categorizing content, drawing systematic conclusions, and writing descriptive findings in response to the research objectives.

The findings revealed that: 1) in the past, Don Pa Tio Forest was abundant with food and herbs such as mushrooms, Pak Tio, red ant eggs, etc.; however, the soil has now deteriorated, resulting in the extinction of many edible and medicinal plants; 2) in the past, herbal wisdom such as the use of boiled wild Himalayan cherry bark was commonly practiced, but its use has since declined. The researcher organized training sessions to raise awareness of the importance of traditional herbal healthcare knowledge; and 3) the effort to enhance people's capacity for self-management to ensure food security and promote immunity through herbs involved collaboration with local organizations, including the Subdistrict Administrative Organization, subdistrict health-promoting hospital, temples, schools, and the community. Through participatory planning meetings, the following activities were implemented: 1) training local researchers, 2) planting trees such as Pak Tio, rattan, and wild vegetables, 3) training volunteers to build household food security, 4) promoting model households for food security, and 5) extracting lessons learned. These efforts raised community awareness of the value of local food and herbs, leading to mechanisms for community-driven self-management to support local food security, healthcare, and immunity building through herbal use.

The Factors That Affecting For The 43rd Will- Competition Of Students In South East Rajabhat University Group

Sakorn Keawsamut — 2025-06-24

This research was to study the opinions of athletes who won the medals, which could affect the success of athletes of Sisaket Rajabhat University in the 43rd Northeast Rajabhat University Student Competition "Phuphan Games" at Sakon Nakhon Rajabhat University. The sample group was athletes who had won the medals as the champions, and runners-up. Statistics used were percentage, and standard deviation.

The research findings were as follows.

1). Internal physiological factors: Having a proportionate body structure could lead to athletes being successful. Dedication and commitment in training and competition led to victories. It was also found that a good training program in line with sports science, physical fitness, and athletes’ strong muscles could result in athletes being successful.

2). External factors: Personnel: The competition organizing committee had expertise in organizing competitions, had adequate and standard competition and training equipment. The organization of the competition was transparent and fair. Trainers and coaches were attentive in training their athletes. Sufficient budgets were provided. The attention given to the competitors was consistent, which proved to be an encouragement to athletes.

The Reflections of Serpent-Like Monsters in Greek Mythology: The Case Study of Archetype Theory

Baranee Boonsong — 2025-06-24

This article was aimed to 1) examine serpent-like monsters in Greek mythology and 2) explore the reflection of serpent-like monsters in two aspects: their appearances and their roles. The theoretical framework applied in this study was Carl G. Jung’s Archetype theory. The results revealed that 21 types of serpent-like monsters were identified, consisting of monsters in the form of extremely large serpents and those composed of more than one type of living being. Regarding the roles of these monsters, five distinct roles were identified, namely 1) servants 2) creators 3) victims 4) enemy killing tools 5) punisher. Furthermore, a symbolic analysis of these roles revealed that serpent-like monsters embody various symbolic meanings, including strength, death, resurrection, procreation, and deception. The findings of this study can be commercially utilized as inspiration for character design, backstory development, or plot creation in fantasy online games, movies, or novels.