@article{Jarusombat_Phothikawin_Promsukkul_2020, title={THE NEED FOR MUSIC EDUCATION MANAGEMENT OF PRIVATE SCHOOLS IN BANGKOK}, volume={24}, url={https://so01.tci-thaijo.org/index.php/jfofa/article/view/240120}, abstractNote={<p>The objectives of this research are (i) to investigate the music education management of private schools in Bangkok and (ii) to examine the needs for music education management of private schools in Bangkok. The current research employs the survey study to collecting data from 336 parents and students in the private schools located in 11 districts of Bangkok including Pathumwan, Bang Rak, Yannawa, Bang Sue, Huai Khwang, Khlong Toei, Chatuchak, Thon Buri, Bangkok Noi, Din Daeng and Watthana. The main research instrument used for data collection is a questionnaire verified by experts.</p> <p>The results regarding the 7 aspects of needs for music education management reported by the parents demonstrate that (i) the needs for content, (ii) the needs for teachers, (iii) the needs for teaching and learning methods, (iv) the needs for administrators, (v) the need for supporting staff, (vi) the needs for learning facilities and environments, and (vii) the needs of learners are ranked in the highest level of needs.  Additionally, the needs for media and educational equipment are reported with the high level of needs. Regarding the 7 aspects of marketing, the results show that (i) Products, (ii) Price, (iii) Place, (iv) Physical, and (v) Process are ranked with the highest level of needs. The marketing aspects reported with the high level of needs are Product and Personnel.     </p> <p>In term of the needs for music education management of the students in all 7 aspects, the results show that the aspects with the highest level of needs are (i) the needs for content, (ii) the needs for teachers, (iii) the needs for teaching and learning methods, (iv) the needs for administrators, (v) the need for supporting staff, (vi) the needs for learning facilities and environments, and (vii) the needs of learners. The aspects with the high level of needs are media and educational equipment. In regard to the 7 aspects of marketing, the aspects with the highest level of needs are (i) Products, (ii) Price, (iii) Place Distribution Channel, (iv) Physical Construction and Presentation and (v) Process. The marketing aspects ranked with the high level of needs are Promotion and Personnel.</p>}, number={2}, journal={Fine Arts Journal: Srinakharinwirot University}, author={Jarusombat, Peerapat and Phothikawin, Dhanyaporn and Promsukkul, Preeyanun}, year={2020}, month={Dec.}, pages={1–18} }