@article{Chaiyo_Mahaprom_2020, title={Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis}, volume={14}, url={https://so01.tci-thaijo.org/index.php/journaldtc/article/view/245560}, abstractNote={<p>The coronavirus disease that started in 2019 (COVID-19) pandemic is a serious global crisis that directs affects lodging businesses within the Tourism and Hospitality industries. Therefore, it is a new type of challenge for lodging businesses to apply for survival adaptation. This article aims to provide concepts and guidelines in crisis management for lodgings in Thailand under the COVID-19 crisis. The recommendations are beneficial for lodging business operators in their strategic planning operations and implementation of crisis management for the lodgings. By using related concepts and theories as a framework for determining management guidelines, lodging businesses are better able to handle and overcome the COVID-19 crisis in a sustainable and efficient manner.</p>}, number={3}, journal={Dusit Thani College Journal}, author={Chaiyo, Ammarawadee and Mahaprom, Metanee}, year={2020}, month={Dec.}, pages={ุ685–700} }