TY - JOUR AU - Chaiyo, Ammarawadee AU - Mahaprom, Metanee PY - 2020/12/31 Y2 - 2024/03/29 TI - Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis JF - Dusit Thani College Journal JA - Journaldtc VL - 14 IS - 3 SE - Academic Article DO - UR - https://so01.tci-thaijo.org/index.php/journaldtc/article/view/245560 SP - ุ685-700 AB - <p>The coronavirus disease that started in 2019 (COVID-19) pandemic is a serious global crisis that directs affects lodging businesses within the Tourism and Hospitality industries. Therefore, it is a new type of challenge for lodging businesses to apply for survival adaptation. This article aims to provide concepts and guidelines in crisis management for lodgings in Thailand under the COVID-19 crisis. The recommendations are beneficial for lodging business operators in their strategic planning operations and implementation of crisis management for the lodgings. By using related concepts and theories as a framework for determining management guidelines, lodging businesses are better able to handle and overcome the COVID-19 crisis in a sustainable and efficient manner.</p> ER -