Maneerat Sukkasem ม.ส. and Prasopchai Pasunon ป.พ. 2018. ANALYSIS OF MOTIVATION AND SERVICE MARKETING MIX FACTORS INFLUENCING THE CHOOSING OF HEALTH TOURISM SERVICES BY THAI TOURISTS : CASE STUDY OF CHAO PHYA ABHAIBHUBEJHR HOSPITAL, PRACHINBURI PROVINCE. Dusit Thani College Journal. 10, 1 (Jul. 2018), 44–57.