Muneekaew, P.; Montrisuksirikul, K.; Wattanaparb, N.; Itthiophakorn, D. Balanced Scorecard for Assessing the Success of Tourism Promotion by Pinyapat Muneekaew, Narathip Wattanaparb, Dhouchatorn Itthiophakorn and Korakot Montrisuksirikul. Dusit Thani College J 2020, 14, 735-751.