Mengqi, W., & Netpradit, N. (2024). Marketing Mix Perception of Value and Social Media that Affect Chinese Tourists’ Decision to Purchase Souvenirs in Mueang District, Chiang Mai Province. Dusit Thani College Journal, 18(2), 69–81. retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/273933