Jatika Kumruan จ. ค. (2018). MARKETING MIX FACTORS AFFECTING MARKETING STRATEGY AND THAI TOURISTS’ SELECTION OF A 4 STARS HOTELS IN PATTAYA CITY. Dusit Thani College Journal, 10(1), 58–73. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/136364