MENGQI, W.; NETPRADIT, N. Marketing Mix Perception of Value and Social Media that Affect Chinese Tourists’ Decision to Purchase Souvenirs in Mueang District, Chiang Mai Province. Dusit Thani College Journal, [S. l.], v. 18, n. 2, p. 69–81, 2024. Disponível em: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/273933. Acesso em: 12 oct. 2026.