Naruworn Wongwitdecha น. ว.; Chompunuch Jittithavorn ช. จ. The Influence of Marketing Mix on Generation X and Y Consumer’s Decision-Making Process: A Comparison Study between Café Restaurant and Casual Dining Restaurant in Thonglor. Dusit Thani College Journal, [S. l.], v. 11, n. 3, p. 97–109, 2018. Disponível em: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/118483. Acesso em: 1 oct. 2026.