Petchsrinual, N., Choengklinchan, A., Kananurak, J., Chaichotchuang, E. and Mahawaleerat, S. (2024) “Behavior and Marketing Mix Factors of Attending Football Matches of Thai League 3, Eastern Region”, Dusit Thani College Journal, 18(3), pp. 183–194. available at: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/278279 (accessed: 15 September 2026).