Noipitak, V. . and Rugmai, S. . (2022) “Product Branding Strategy for Sustainability: A Case Study of Brand Leader in the Jeans Business”, Dusit Thani College Journal, 16(1), pp. 106–117. Available at: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/259775 (Accessed: 28 March 2024).