Pongphoo, T. ., Rattanarasi, S. . and Khruachalee, K. . (2023) “Analysis of Principal Component and Clustering of Marketing Mix Factors on the Decision to Study at Sarasas Technological College”, Dusit Thani College Journal, 17(1), pp. 109–123. available at: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/267060 (accessed: 19 February 2025).