Phannipha Saokham พซ. HOTEL MANAGEMENT STRATEGY : A CASE STUDY OF SMALL HOTELS IN MUANG DISTRICT, CHIANG RAI PROVINCE. Dusit Thani College J [internet]. 2018 Jul. 18 [cited 2026 Aug. 29];10(1):89-104. available from: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/136376