Niemchai S, Panyaem K, Wattanaparb N, Tawatnagul T. Using Storytelling Marketing Concepts to Promote Thai Cuisine in 4 Regions. Dusit Thani College J [internet]. 2020 Apr. 10 [cited 2026 Oct. 14];13(1):459-74. available from: https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241042