Dusit Thani College Journal

A Study on of Temperature Optimization for The Processing of Dried Goldstripe Sardinella (Sardinella gibbosa)

Rungtip Rattanapon, Pongthep Kertnat, Wichulada Thavaroj — Sun, 29 Dec 2024 00:00:00 +0700

This research aims to study the optimal temperature for dried goldstripe sardinella processing by varying the drying temperature at three levels: 50, 60, and 70˚C. The physico-chemical characteristics (color value, cutting strength, work of shear, moisture content, water activity, thiobarbituric acid reactive substances and peroxide value)and sensory acceptance (9-point hedonic scale) of dried goldstripe sardinella at different temperatures were analyzed. The results indicated that the optimal drying temperature is 60˚C, as the product exhibited good characteristics and the highest sensory acceptance scores. Additionally, higher drying temperatures affected the physico-chemical characteristics, including the L* (lightness) and a* (redness) values, with the lowest values observed at 70˚C. Meanwhile, the b* (yellowness) value was highest at 60˚C (p≤0.05). The cutting strength and work of shear values were highest for dried goldstripe sardinella at 70˚C. The moisture content and water activity (aw) of the dried goldstripe sardinella at all drying temperatures showed significant differences (p≤0.05). The moisture content ranged from 13.04% to 18.21%, which is consistent with the Thai community product standards (moisture not exceeding 20%). The water activity was highest at 0.54 for dried goldstripe sardinella at 50˚C. The thiobarbituric acid reactive substances content and peroxide value tended to increase with drying temperatures increased. Sensory acceptance showed that dried goldstripe sardinella at 60˚C received the highest acceptance scores in terms of color, odor, taste, and overall acceptance, with scores of 7.53, 7.67, 7.63, and 7.87, respectively.

Development of Vegetable Crisps from Tree Spinach and Paco Fern

Mon, 30 Dec 2024 00:00:00 +0700

This research aimed to develop vegetable crisps from Tree spinach and Paco fern. The physicochemical properties, microbial content, nutritional values, and study customer acceptance were analyzed. The research found that the optimal formula comprises blanched Tree spinach, blanched Paco fern, sugar, black pepper powder, sesame oil, salt, and water, with percentages of 55.0, 35.0, 1.8, 0.2, 1.5, 0.2, and 6.3, respectively. The brightness (L*), redness (a*), and yellowness (b*) are 27.58, -5.50, and 12.45, respectively. The hardness is 21.50 N. The water activity (a_w) is 0.25, and the moisture content is 3.46%. Furthermore, the selected formula revealed that the total microbial quantity is 1 x 10³ CFU/g, with yeast and mold content of less than 10 CFU/g. The nutritive values per 100 grams provide a total energy of 332 kilocalories, which consists of 4.18 grams of fat, 12.97 grams of protein, 60.64 grams of carbohydrate, 126 milligrams of sodium, 3.5 grams of moisture, 7.86 grams of ash, and 10.9 grams of dietary fiber. The consumer acceptance score was 80% for 100 participants, ranging from moderately to extremely satisfied.

Development of Ice Cream Supplemented with Brahmi (Bacopa Monnieri) Powder and Sweetened with Caramel Sugar

Supawat Namkham, Jaratsinee Suweeranon, Suttipong Yutsapremanon — Mon, 30 Dec 2024 00:00:00 +0700

The objectives of this study were to: (1) determine the optimal concentration of Brahmi (Bacopa Monnieri) powder in a basic ice cream formula; (2) identify the best type of caramelized sugar to use in Brahmi-enriched ice cream; (3) evaluate consumer acceptance of ice cream containing both Brahmi (Bacopa Monnieri) powder and caramelized sugar; and (4) analyze the physical and chemical properties of Brahmi-enriched ice cream. The study found that the basic ice cream formulation enriched with Brahmi (Bacopa Monnieri) powder was well-received in terms of melt rate, texture, sweetness, and overall acceptability, though improvements in appearance, color, and flavor were needed. Both 5 gram and 10 gram formulations were accepted by food specialists, with the 10 gram version receiving the highest ratings for color, flavor, and sweetness. Regarding caramelized sugars, both natural cane sugar and palm sugar were accepted for appearance and color, with palm sugar being preferred by consumers across several sensory aspects. Brahmi (Bacopa Monnieri) powder increased overrun and reduced melt rate (P<0.05), while caramelized sugar decreased overrun and increased melt rate (P<0.05). The use of caramelized sugar also deepened the ice cream’s color. Nutritionally, ice creams with Brahmi (Bacopa Monnieri) powder and caramelized sugar showed similar profiles to the basic formulation, with increased moisture, ash, and fiber but decreased protein and undetectable fat. No significant nutritional differences (P>0.05) were observed between formulations.

Mascot Strategies for Promoting Recreation Tourism, and Sports in Creative Cities of Design: A case Study of Bangkok Metropolitan

Maneewan Chatawanich, Kanit Kheovichai, Wanwisa Bungmark — Mon, 30 Dec 2024 00:00:00 +0700

This research article has three primary objectives. (1) to study the concepts and theories related to mascot for promoting recreation, tourism, and sports in creative cities. (2) To create strategies for using mascot to enhance recreation, tourism, and sports in these cities. (3) To examine the effectiveness of these strategies in promoting recreation, tourism, and sports through the use of Mascot in creative cities.The research employed a mixed method approach data through questionnaires from 150 tourists and semi-structured interviews with 30 residents, entrepreneurs, and scholars. The results were analyzed using SWOT analysis and the development of TOWs matrix to design appropriate and strategies for tourism development. Additionally, the strategies were validated through apubliv forum, with 13 participants from government agencies, the privates sector, civil society,and tourists providing feedback and endorsement

The research findings reveal several key insights. (1) The concepts and theories related to mascot, which are linked to recreation, tourism, and sports, can be categorized according to their purpose, usage, and role in city branding, storytelling, and promotional tools. mascot have a diverse range of applications and significantly influence the development of recreational, tourism, and sports activities. (2) The development of an engagement strategy for mascot, termed the BCME model (Bangkok Creative Mascot & Engagement),was introduced. This model consists of five main strategies: designing the mascot and storytelling, multi-platform engagement, collaboration and partnership, community involvement ,and feedback and iteration (3) The strategy was evaluated from 13 participants in a public forum. The results show that the strategies align with the vision, mission, goals, and activities, emphasizing the importance of brand building through mascot. Using mascot to brand Bangkok serves as a significant symbol connecting both residents and tourists.

Dynamic Capabilities and Quality of Logistics Services and Business Competencies of the Sports Equipment Distribution Business in Thailand

Kamontip Bonyasuwon , Thanarit Thanaiudompat — Mon, 30 Dec 2024 00:00:00 +0700

This research aims to develop a causal relationship model of dynamic capabilities and quality of logistics service with the business competencies of the sports equipment distribution business in Thailand. This study is quantitative research, and data was collected by questionnaires from sports equipment distribution businesses in Thailand. Which are registered with the Department of Business Development in 2022, totaling 476 places, and data were analyzed by a Structural Equation Model: SEM.

The results of this research founded that dynamic capabilities have both direct and indirect effect of causal relationship on the business competencies of the sports equipment distribution business in Thailand, statistically significant the indirect influence is mediated by the quality of logistics services of the business. When considering the components of dynamic capabilities, it was founded that businesses should concentrate in developing the acquireing ability of knowledge, adaptability and the ability to create innovation by using the quality of logistics services of the business as a criterion for creation and development and must plan and control the provision of services customer response on-time delivery of products and transporting goods without damage will lead to an increase in service quality that is superior to competitors. In addition, the research results also found that the quality of logistics services has a direct and statistically significant influence on business performance. Therefore, any organization that wants to increase the chances of competitiveness in their business must focus on the dynamic capabilities and quality of logistics services to help businesses adapt to a rapidly changing competitive environment.

Factors Influencing Tourists' Decisions to Attend International Table Tennis Event in Thailand

Mon, 30 Dec 2024 00:00:00 +0700

This study aims to examine the factors influencing tourists' decisions to attend international sports events in Thailand. A qualitative research approach was employed, using in-depth interviews with tourists who attended international table tennis competitions. The primary informants consisted of 20 tourists with extensive experience traveling to attend international sports events. The findings reveal critical factors that influence tourists' decisions to select sports events.

The results indicate three key factors: “watching favorite athletes compete,” “ease of access,” and “quality of the venue.” Specifically, admiration for renowned athletes, convenience in travel, and satisfaction with the quality of facilities and amenities are major attractions that enhance tourists' satisfaction and positively impact their decisions to attend the events. This study provides valuable insights for relevant agencies to develop strategic plans to enhance the effectiveness of attracting sports tourists and to strengthen Thailand's image as a premier host for international sports events.

Unlocking Songkhla's Potential: The Hub of Sports Tourism and Recreation in Southern Thailand

Mon, 30 Dec 2024 00:00:00 +0700

This research aims to study the potential of sports and recreation tourism in Mueang Songkhla District, Songkhla Province, focusing on three aspects of potential: 1) attractiveness, 2) capacity, and 3) management. The study employs a mixed-methods approach. The sample group consists of 384 tourists visiting Mueang District, Songkhla Province, while the key informants include 25 representatives from government agencies, private sectors, and academic institutions. The research instruments include questionnaires, with data analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, and semi-structured interviews, with data analyzed through content analysis.

The quantitative results indicated that the overall potential for sports and recreational tourism was rated high (x̅ = 4.09). When considered individual aspects, the study found that tourism capacity ranked highest (x̅ = 4.13), followed by tourism attractiveness (x̅ = 4.10), and management (x̅ = 4.05). Content analysis revealed that Mueang Songkhla District, Songkhla Province, had significant potential for tourism attractiveness, offering diverse sports and recreational activities that meet tourist demands. In terms of capacity, the district was well-equipped with infrastructure, facilities, and adequate public utilities to support tourism. Regarding management, the findings highlighted the presence of safety measures at tourist sites, adequate sports and recreation equipment, and well-organized public utility systems, all aligned with the district's status as a major economic hub in Southern Thailand. However, improvements were needed in human resource management, specifically increasing personnel for beach safety to meet tourist demands. Mueang Songkhla District demonstrated strong potential for sports and recreational tourism and was well-positioned to develop into a Sport City in the future.

Policy Proposals for Tourism Development in Rural-Urban Fringe on Western of Bangkok

Somphob Chatawanich, Kanit Kheovichai, Wanwisa Bungmark — Mon, 30 Dec 2024 00:00:00 +0700

This research article is a spatial study focused on the rural-urban fringe in western of Bangkok. The objectives are to 1) analyze tourism development policy data and assess the environment and potential of the area 2) create policy proposals for tourism development and 3) endorse policy proposals for tourism development. This study employs a mixed-methods approach, incorporating both qualitative and quantitative research. Data collection included document analysis, in-depth interviews with 25 selected stakeholders, surveys of 150 tourists, a SWOT analysis and TOWS matrix for area assessment, and Connoisseurship with 10 qualified participants.

The results found that: 1) the analysis of tourism development policies is divided into 9 key issues, (1) the development and improvement of tourist sites (2) the development of areas for presenting products and services (3) the development of spaces to accommodate recreational and sports activities (4) the creation and improvement of quality accommodation (5) the promotion of education and awareness in tourism (6) the use of new technologies to create experiences (7) the promotion of tourism marketing and public relations (8) the development of creative tourism potential and (9) the fostering of community participation in tourism development. The fieldwork indicates that the area's context is increasingly developing in an urban format and certain parts of the area are suitable for community-based tourism and creative tourism attractions. 2) The policy proposals for tourism development in rural-urban fringe on western of Bangkok include 7 strategies: (1) Infrastructure development (2) Culture and heritage conservation (3) Sustainable tourism (4) Community-base tourism engagement (5) Marketing and promotion; (6) Education and training and (7) Safety and security. And 3) The policy proposals have been verified by the experts.

Exploratory Factor Analysis of Sensory Experience for Cultural Festival in Thailand

Thanathorn Santichat, Kaedsiri Jaroenwisan, Wongloadda Weerapaiboon — Mon, 30 Dec 2024 00:00:00 +0700

This research is the context for designing the sensory experience of a cultural festival in Thailand. The research aims to 1) Analyze trends using Ethnographic Delphi Futures Research techniques and 2) Exploratory factor analysis. The research tools used were 1) interviews and questionnaires of 17 experts and 2) questionnaires on the opinions of 310 tourists who had attended cultural festivals in Thailand. Data analysis using statistical procedures such as median, interquartile range. and exploratory research analysis.

The research results found that trends in designing sensory experiences at cultural festivals in Thailand can be summarized into 25 main trends divided into 5 areas which experts have a consensus on at a higher level. The median is between 4-5 and the difference between the 3rd and 1st quartiles is between 0-1. As for the exploratory factor analysis, it was found that there was a KMO value of 0.931 and was grouped into 5 components. These include 1) taste experiences, 2) sound experiences, 3) touch experiences, 4) smell experiences, and 5) sight experiences. The results of this research will be useful to those involved in organizing festivals in Thailand in applying them to design and organize activities that create a sensory experience for attendees.

Factors for Success in International-Level Culinary Competitions for Student Chefs Lessons Learned from the TCAC 2023 Competition

Yaowaporn Lertkultanon, Ploycharas Pragattakomol — Mon, 30 Dec 2024 00:00:00 +0700

This research had 3 objectives 1) To analyze the structure and management process of the TCAC 2023 competition 2) To summarize lessons learned from analyzing the structure and management process of the youth-level competition and 3) To identify factors that led to the successful participation of students in the TCAC 2023 competition. This was a qualitative research study utilizing content analysis. Data was collected from the official TCAC competition website, supporting documents, news, articles, and various media related to the competition, participant observation, and interviews with 7 student participants from Dusit Thani College and 2 coaching team members regarding their opinions on factors contributing to success in the competition.

The research results are summarized according to each objective as follows 1) The structure and management process of the TCAC 2023 competition consisted of (1.1) Competition formats divided into 3 main types team competition, individual competition, and mixed competition. (1.2) Competition structure comprised of qualifying rounds, finals, and judging. (1.3) Competition management process included registration, selection, preparation, competition, and award announcement. 2) Lessons learned from analyzing the competition were (2.1) Competitors should understand the structure and management process, (2.2) Be properly prepared, (2.3) Understand rules and regulations thoroughly, (2.4) Plan and manage time effectively, (2.5) Be prepared for the competition environment. 3) Factors leading to successful participation were that participants must possess the "SMART HEART" skills and qualities S – Sincerity;
M – Management; A – Adaptability; R – Resilience; Teamwork; H – Humility; E – Empathy; A – Accountability; R – Resourcefulness; and T – Trustworthiness. In summary, participating in international culinary competitions provides valuable experience, skills development, learning opportunities and networking for student chefs and instructors.

Development of Basic English Typing Skills with Touch Typing Skills Exercises: Case Study of First-year Vocational Certificate Students at Bangna Commercial College

Tawica Mekarkakorn, Rattanaporn Wichakrangkai, Supaporn Phoophat — Mon, 30 Dec 2024 00:00:00 +0700

This research objective was to develop basic English touch typing skills of first-year vocational certificate students at Bangna Commercial College. Using an English touch typing skill exercises created by the researcher. The target population consisted of 17 first-year vocational certificate students in the logistics field during the second semester of the academic year 2023 Bangna Commercial College. The instruments were 6 English touch typing skill exercises, the evaluation form for English touch typing training skills, and a questionnaire about the skill exercises. The data were analysed by using statistics, namely mean, standard deviation, and t-test (Dependent sample).

The results of this research were: The students who practised the touch typing skill exercises have improved English touch typing skills, considering the typing speed (the number of words typed per minute) increased. Overall, the students have developed from an improved level (average speed rate 14.94 words/minute) to an excellent level (average speed rate 28.29 words/minute). When comparing the difference in touch typing speed between the first time and the sixth time, it was significantly higher than that before using the English touch typing skill exercises at the .05 level (t-test 11.42, df = 16, P Value = 0.00). The students' reflections on the skills exercises, can be summarised into 3 aspects: 1) happiness and fun in learning typing, 2) understanding of the lessons in the typing course, and 3) application in other subjects. In addition, the results of the English touch typing skills exercises suitable overall were at the highest level ( = 4.63, S.D. = 0.16). When considering each issues, it was found that English touch typing skills exercises are an interesting learning method at the highest level ( = 4.75, S.D.= 0.45), followed by being appropriate for students at the highest level ( = 4.74, S.D. = 0.45). It can be seen that the English touch typing skill exercises can improve the students’ touch typing skills and make them feel better about typing. Including making use of the knowledge in studying and working in the future.

The Development of Organizational Values and Creative Employee Attributes Affecting Work Performance: A Case Study of an Event Management Company

Yaowaporn Lertkultanon, Rattanaporn Ongsiriwattana — Mon, 30 Dec 2024 00:00:00 +0700

This article aims to develop organizational values that can serve as practical guidelines for creative employees in an event management company, focusing on fostering an organizational culture that supports sustainable development and innovation. The research objectives are: 1) to study the work practices of creative employees in an event management company, 2) to examine employees' perspectives on the attributes of creative employees that influence work performance, and 3) to establish guidelines for enhancing work performance and incorporating them into organizational values to promote a culture of sustainable development and innovation. The research was conducted using a quantitative approach, collecting data from 20 creative employees of an event management company through questionnaires.
The study investigated factors influencing employees’ performance, including gender, age, education, and work experience.

The results indicate that the key qualities that enhance the performance of creative employees include Innovative (creativity), Neat (organized work), Dynamic (flexibility), Explorer (exploration and discovery of new ideas), and Experience of Customer (delivering a good customer experience). These factors were developed into the "INDEX" model to strengthen the corporate culture in alignment with the organization's innovation and performance goals. Implementing the INDEX model within the organization will help improve work performance and establish a strong and sustainable corporate culture. Additionally, this model can be connected to the tourism industry, particularly in organizing tourism-related events. By applying concepts that focus on creativity and customer experience, it can enhance the value and appeal of various activities, which in turn will contribute to the sustainable growth of the tourism industry.

The Swimming Competition Management Model Development to Promote Cultural Tourism in the Lower Southern

Piyorot Puichumpol , Rome Wongprasert — Mon, 30 Dec 2024 00:00:00 +0700

This research aims 1) to explore the potential of organizing club-level swimming competitions to develop strategies that can promote cultural tourism in the Lower Southern region of Thailand (Songkhla, Phatthalung, Trang, and Satun). 2) to study also seeks to propose strategic approaches to enhance club-level swimming competitions that support cultural tourism in the region. Data was collected using semi-structured interviews focusing on the potential of organizing swimming competitions to promote cultural tourism in the southern provinces. The respondents were key informants, including club-level swimmers, referees, spectators, athlete followers, team managers or supervisors, and personnel involved in organizing club-level swimming competitions in the Lower Southern provinces (Songkhla, Phatthalung, Trang, and Satun). A total of 28 participants were selected through purposive sampling. Data was analyzed using content analysis, where information was categorized, interpreted, and synthesized to develop a common understanding. The findings revealed that the potential of organizing swimming competitions in the Lower Southern region showed strengths in four main areas: competition management and operations, venues and equipment, personnel, and publicity. However, weaknesses were identified, particularly in budget allocation and welfare support, which need further development. Regarding the promotion of cultural tourism in the region, it was found that the area possesses a high potential for development due to its rich and diverse cultural tourism resources, including cultural traditions, religious sites, historical and archaeological landmarks, museums, local lifestyles, and traditional cuisine, all of which are highly appealing to tourists.

The key recommendations for enhancing club-level swimming competitions to promote cultural tourism in the Lower Southern region are summarized in five main areas: 1) promoting and developing the competitions in conjunction with tourism; 2) enhancing publicity efforts; 3) fostering collaboration between agencies; 4) improving venues and facilities; and 5) addressing budgetary needs. Therefore, integrating club-level swimming competitions with cultural tourism in the Lower Southern region can foster collaboration, increase value, and establish higher standards for both sporting events and tourism, contributing to the region's sustainable Development.

Behavior and Marketing Mix Factors of Attending Football Matches of Thai League 3, Eastern Region

Tue, 31 Dec 2024 00:00:00 +0700

The purposes of this study were to 1) study the behaviors of watching the football matches of Thai League 3 and 2) study the levels of opinions concerning the marketing mix affecting the decision to watch the Thai Football League 3 in the Eastern region. 400 samples obtained by using the Yamane sample size, were football fans watching the Thai Football League 3 Eastern region. A set of questionnaires was used as a tool for data gathering by using convenient sampling. Statistics of frequency distribution, percentage, mean, and standard deviation were used for data analysis.

The results found that 1) the frequency of watching football matches of Thai League 3, Eastern region was approximately one-five times/season at 6:00 p.m. The reason was having favorite football players in the club while the reason for cheering was having a strong relationship with the club. Football fans preferred watching the matches alone, traveling by private car, and purchased the ticket for 80 Baht, and had received a reward from drawing the ticket; 2) the overall level of opinions concerning the marketing mix factors of attending football matches of Thai League 3, Eastern Region was at a high level

Production of Fish Balls from Black-Chin Tilapia (Sarotherodon melanotheron): An Option for Managing Invasive Species in Thailand

Vee Vongsantivanich, Saranyou Klaisawat — Mon, 30 Dec 2024 00:00:00 +0700

This article explores information about the black-chin tilapia (Sarotherodon melanotheron), an invasive species native to West and Central Africa. The black-chin tilapia has rapidly spread and can be found in many countries worldwide, including Thailand. This species negatively impacts local ecosystems and economies, particularly in areas with aquaculture. The article describes physical characteristics, geographical distribution, and living conditions of black-chin tilapia and sensory evaluation used to measure the quality of food products made from this fish. The production of surimi from black-chin tilapia is presented as a strategy to manage this invasive species, involving processes such as fish preparation, washing, dewatering, and adding protein stabilizers. Utilizing black-chin tilapia in this way helps mitigate the spread of the invasive species while adding value to local natural resources. Developing of fish ball products from black-chin tilapia requires high-quality raw materials, proper production processes, and efficient management to ensure a high-quality and safe product for consumption.

Sports Competition Management Models Affecting Value-added Creation of Businesses in the Thai Sports Industry

Niwat Chantharat, Sumana Chantharat — Tue, 31 Dec 2024 00:00:00 +0700

This academic article focuses on studying the format of organizing a sport competition that affects the value-added creation of businesses in the Thai sports industry. This aims to develop a conceptual framework from a review of literature and related documents that can explain the impact of organizing a sport competition that will increase the value-added of the sports industry. The study found that the format of organizing a sport competition emphasizes the approach to organizing a sport competition that uses the evaluation form as a process with a decision-making characteristic that requires information from the evaluation to help in making decisions in 4 aspects: decisions about planning to have guidelines for organizing and assessing risks in the future, decisions about the structure of responsible persons and management structures, decisions about operations, and decisions about reviewing the implementation of the competition at the end of the project to use the results of the operation to plan for the future.

Models that focused on this decision-making process contribute to the aim of adding value to sports competition management businesses, which were a significant sector driving the sports industry. This, in turn, would lead to a higher value-added in the sports industry, including innovations in competition management, sports market growth, and increasing popularity.

The Application of Buddhist Principles in Hospitality

nakrob narksuwan — Tue, 31 Dec 2024 00:00:00 +0700

Providing good service requires high quality and adherence to the principles of the service industry, such as the knowledge of service providers, friendly and polite service, quick and appropriate responses to customer needs, and helping customers resolve any issues that arise. Good service must focus on building good relationships and trust with customers before, during, and after the service. Adopting service concepts or principles can help elevate the service quality. This article proposes concepts and theories that can be applied to services to enhance its completeness, meeting the needs of customers. These principles are the Buddhist teachings that includ the Four Foundations for Accomplishment (Iddhipada 4) - Chanda (Aspiration), Viriya (Effort), Citta (Attention), and Vimamsa (Investigation), the Four Sublime States (Brahmavihara 4) - Metta (Loving-kindness), Karuna (Compassion), Mudita (Sympathetic Joy), and Upekkha (Equanimity), as well as the Four Principles of Social Harmony (Sangahavatthu 4) - Dana (Giving), Piyavaca (Pleasant Speech), Atthacariya (Beneficial Conduct), and Samanattata (Evenness). Integrating these principles into service work aims to enhance service quality and satisfaction for both customers and service providers.