Research and Development Journal Sisaket Rajabhat University

Management Model for Enhancing Students Learning Outcomes Towards World Citizen by Applying Balanced Scorecard Perspective of Saimoonwittaya School

2025-09-03T15:47:13+07:00

This research aimed to 1) develop management model for enhancing students learning outcomes towards world citizen by applying balanced scorecard perspective of Saimoonwittaya school, 2) study implementation results of the management model, and 3) assessment of the management model. The research population consisted of 49 teachers, 13 basic education school committee, and 1,000 student parents. The tools used in the research were structured interview, record form of implementation results of the management model, and suitability assessment form. Data were analyzed using content analysis, frequency, percentage, mean, and standard deviation, based on student and teacher learning growth standards.

The results indicated that:

The management model in this research consisted of principles, objectives, a process with 4 main components, 16 subcomponents, and 97 items, plus feedback on student outcomes, success conditions, and evaluation criteria.
After adopting the management model in 2023, student achievement improved in Thai, English, mathematics, and science-technology, along with enhanced competencies and characteristics. Twelfth-grade national test scores in Thai, social studies, religion and culture, and English exceeded the national average.
The management model used in this research revealed that both overall and in each individual aspects’ appropriateness, feasibility, and utility were all at the highest levels.

The Influence of Content Marketing Perception on the Consumer Journey of Digital Consumers Toward OTOP Products in Thailand’s Upper Central Region

2025-10-03T13:21:47+07:00

This research aimed to 1) To examine the level of content marketing perception that influences the purchase decision-making of OTOP products among digital-age consumers in Thailand's Upper Central Region; 2) To examine the consumer decision-making journey related to OTOP products in the same context; and 3) To analyze how content marketing perception impacts the purchase decision journey of OTOP products among digital-age consumers in this region. The study involved a sample of 385 respondents, selected through a stratified random sampling method. Data was collected using a structured questionnaire, and the statistical tools utilized for analysis included mean, standard deviation, and multiple regression analysis.

The findings revealed that consumers’ overall awareness of content marketing was at the highest level. Specifically, emotional/entertaining content had the highest mean score, followed by problem-solving content, idea-generating content, advisory/educational content, and inspirational content, respectively. Similarly, the overall level of the consumer decision-making journey was also at the highest level, with Appeal showing the highest mean score, followed by Act, Advocate, Ask, and Aware, respectively. The hypothesis testing results indicated that content marketing awareness including emotional/entertaining content, problem-solving content, inspirational content, and advisory/educational content had a positive influence on the consumer decision-making journey toward OTOP product purchases among digital consumers at a statistical significance level of 0.01. The results of this study can serve as a guideline for OTOP entrepreneurs to develop effective content marketing strategies. Emphasis should be placed on creating emotional/entertaining, problem-solving, inspirational, and advisory/ educational content to enhance consumer awareness, attract attention, and ultimately drive purchasing decisions.

Gamers’ Ethical Perceptions and Social Norms on Modding, Hacking, and Cheating Behavior in Video Games

2025-10-28T09:25:45+07:00

This study examines players’ ethical perceptions and social norms regarding game modding, hacking, and cheating in contemporary digital gaming. Four objectives guided the inquiry: to assess ethical perceptions, to gauge community norms, to identify predictors of these behaviors, and to compare casual players with esports athletes. A multi-stage sample of 400 participants was drawn across four national regions, 80 per region. Eligibility required age 15 years or older and playtime of at least 5 to 10 hours per week. Data were collected using a three-part questionnaire with five-point Likert scales. Content validity was reviewed by six experts. Analyses included descriptive statistics, independent-samples t-tests, and multiple regression.

Findings show high overall ethical endorsement, with social acceptability and rule adherence scoring higher than perceived harm to others. By behavior, modding was most accepted, followed by the use of cheat programs, while hacking was least accepted. Perceived social norms were generally strong, with injunctive norms exceeding descriptive norms, indicating that community expectations matter more than observed prevalence. Group comparisons revealed no significant overall differences between casual players and esports athletes, although athletes scored significantly higher on rule adherence and injunctive norms and expressed stronger rejection of hacking. Predictive models using ethical variables alone explained 63.1 to 79.6 percent of variance. Norms-only models explained 23.9 to 59.8 percent. Models combining ethics and norms performed best, explaining 75.5 to 85.6 percent.

A Participatory Management Model for Effective Safe School Management at Baan-Sampho School

2025-10-24T15:35:33+07:00

This research aimed to 1) develop a participatory management model and handbook for effective safe school management at Baan-Sampho school 2) assess the model and handbook and 3) study of the results of implementing the model and handbook. The research key informant groups in in-depth interviews were 9 educational administration experts, which is obtained from specific selection, the research population used in assess the model and handbook included teachers, basic education committee members, and parents of students, totaling 113 people. The target group used in the study of the results of implementing the model and handbook were Baan-Sampho School students in the academic year 2024, totaling 118 people. The tools used in the research were the data recording form, a structured interview document synthesis form, the model and handbook evaluation form, a model implementation result recording form, and a parent participation questionnaire. Data were analyzed using content analysis, frequency, percentage, mean, and standard deviation.

The results indicated that

A participatory management model for effective safe school management at Baan-Sampho school consisted of 1) principles, 2) objectives, 3) success conditions 4) systematic process with components of participative management in the field of decision-making, planning, operation, and evaluation, (DPOE) consisting of main items and sub-items of 3P measures (Prevention, Cultivation, Suppression) classified according to the four principles of influence (Aspiration, Exertion, Thoughtfulness and Investigation), and 5) appraise the model.
A participatory management model for effective safe school management at Baan-Sampho school revealed that its overall appropriateness, feasibility, and utility were all at the highest levels.
Students demonstrated improved self-protection skills, and preschoolers showed positive development across physical, emotional, social, and intellectual domains. Primary year 1 reading scores rose above both OBEC and national levels following the new model, while year 3 students outperformed the national average in basic National Test skills. Year 6 students achieved higher O-NET scores in all subjects after implementation, and parental involvement in safe school management remained high.

The Relationship Between Instructional Leadership of Principals and Professional Learning Community of Schools under Sisaket Primary Educational Service Area Office 2

2025-11-12T09:33:28+07:00

This research aimed to 1) study the instructional leadership of principals in schools, 2) study the level of school’s Professional Learning Community (PLC) in schools, and 3) study the relationship between instructional leadership of principals and school’s professional learning community. The research samples consisted of 315 government teachers and education personnel under Sisaket primary educational service area office 2 (n = 315). The tools used in the research were Likert 5-point questionnaires with a reliability value of 0.943, which was created according to the concept of instructional leadership components of Davis & Thomas (1989) and according to the concept of PLC of the Office of Teacher and Basic Education Personnel Development (2017). Data collection will be conducted in the academic year 2025. Statistics used include frequency, percentage, mean (), SD, and Pearson's correlation coefficient (r_xy).

The results indicated that

The instructional leadership of principals in schools under Sisaket primary educational service area office 2 were at high level ( = 3.73, S.D. = 0.60)
School’s professional learning community under Sisaket primary educational service area office 2 were at high level ( = 4.03, S.D. = 0.49)
Principals' instructional leadership was quite high (0.61 < r ≤ 0.80), and positively correlated with school’s professional learning community under Sisaket primary educational service area office 2 (r = 0.767^**) with statistical significance at the 0.01

Title Five Dimensions of Community Capital: A Framework for Grassroots Economic Empowerment

2025-11-06T15:27:46+07:00

This study, entitled “Community Capital Management for Strengthening Local Fisheries in Ban Chom Phra through Participatory Processes,” investigates how community-based management of local resources can enhance sustainable livelihoods. The research advances the analytical framework of the five dimensions of community capital—human, social, cultural, natural, and economic capital—as a strategic mechanism for developing local occupations and community enterprises in Ban Chom Phra, Bueng Bun Subdistrict, Bueng Bun District, Sisaket Province. The objectives are: (1) to examine the existing conditions of community capital in the local fishery sector of Ban Chom Phra, (2) to explore participatory community-based management strategies for strengthening sustainable local occupations, and (3) to propose pathways for developing self-reliant community enterprises through inclusive participation.

Employing a qualitative research methodology, data were collected from 30 volunteer participants through in-depth interviews, participant observation, and focus group discussions with community leaders and members of local occupational groups.

Findings reveal that a fundamental challenge in the study area lies in the community’s limited understanding of community capital as an integrated system. Although the community possesses diverse cultural, social, economic, and ecological resources, local perceptions tend to emphasize only tangible assets such as income or marketable products. In contrast, human capital, social networks, cultural heritage, and environmental capital are often overlooked, resulting in underutilization of existing capacities and unequal access to communal benefits.

Through in-depth qualitative inquiry, the study identifies that this conceptual gap constitutes both the root cause and a major barrier to sustainable development, as it prevents the community from leveraging its assets to create value addition or long-term collective welfare. Consequently, the research emphasizes knowledge management processes aimed at building a shared understanding of the five forms of capital. This is achieved through interactive community forums, collaborative analysis, and lesson-learning workshops, leading to the development of a participatory community capital management model. The model provides practical guidance for planning, resource governance, and grassroots economic development aligned with local contexts.

The study concludes that enhanced awareness of community capital enables Ban Chom Phra residents to integrate the five dimensions of capital into a coherent framework for action. This integration strengthens local resource governance, reduces internal inequalities, and lays a foundation for long-term development consistent with principles of grassroots economics and sustainable development.

Community empowerment and the Management of Irrigation Water for Agricultural Activities in the Service Area of RSP12 Pio Sub-district, Bungboon District, Sisaket Province

2025-12-02T10:23:01+07:00

This research aims to 1. study community power to manage water in irrigation systems for agricultural activities; and 2. study the process of allocation of water usage in the irrigation system to be effective by collecting data on community conditions before setting up RSP12 pumping station under Lower Moon River Water Supply and Maintenance Project; data of agricultural land use; field works; and surveying the actual area to study the general condition of the community area that is the water delivery zone of the canal together with the observation of water usage behavior throughout the season. The author observed community empowerment behaviors of members who participating in the focus group and key informant by organizing a small group forum and divided members into two groups such as water user group committee and water user group. This is to check and verify the validity of the data by using the discussion group questionnaires - semi-structured interviews with separating data under the principle of participation.

The author found that

Community power can work towards the goal of water management for agricultural activities which can be considered such success starting from jointly donating land to be able to dig canals to cover their own areas and neighboring areas the villagers held several meetings, each session was given to senior relatives of residents to explain land owners to understand the importance and the benefits that will increase the worth of their own land by using the knowledge of the past to explain the history of the community to know the roots of the community that has endured drought problems in the past as the point of discussion and repetition of opinions that led to reconciliation and began to unite a strong community.

The group process in allocating the use of water for the irrigation system which was effective in terms of both consumption and agricultural activities by establishing a committee to promote the introduction of irrigation technology into cultivation including reducing production costs and solving water resource conflicts.