SSKRU Research and Development Journal https://so01.tci-thaijo.org/index.php/sskru-resarch <p><strong>Aims and Scope : </strong><span class="Y2IQFc" lang="en">The journal has a policy to accept publication of high-quality articles, with the target group being lecturers, students, and researchers both inside and outside the institution in the following fields:</span></p> <ol> <li>Management</li> <li>Education</li> <li>Business Administration</li> <li>Sociology</li> <li>Administrative Psychology</li> <li>Economics</li> <li>Human Resource Management</li> <li>Philosophy</li> <li>Law</li> <li>Public Administration</li> <li>Other Interdisciplinary Studies</li> </ol> <p><strong>Peer Review Process : </strong><span style="font-weight: 400;">The articles submitted for publication are peer-reviewed by at least two reviewers who are knowledgeable in the field as well as approved by the editorial board. Throughout the peer review process, both reviewers and author identities are hidden from each other (double-blind review).</span></p> <p><strong>Types of articles :</strong></p> <p>1. Research Article is a report of the results of a systematic study, research, or development.</p> <p>2. An Academic Article is a work of writing an interesting topic in which the author presents new knowledge by using theories, concepts, and related research results as information sources.</p> <p><strong>Plagiarism Policy: </strong></p> <p>SSKRU Research and Development Journal is a part of the Thai Journal Citation Index Center database, which has a CopyCatch system for plagiarism detection. All manuscripts submitted for publication will be checked for plagiarism within 24 hours. If the Editor-in-Chief, Editor, Reviewer, etc. detects plagiarism at any stage of the article, before or after the peer review and acceptance process, in that case, we will inform the author and ask him to rewrite the article or cite the source of the copied content. If the content is more than 15% plagiarized, there may be a suggestion to rewrite the article or reject it, and the author will be notified.</p> <p><strong>Language : </strong><span style="font-weight: 400;">Thai, English</span></p> <p><strong>Publication Frequency : </strong><span style="font-weight: 400;">2 issues per year <br />Issue 1 : January - June<br />Issue 2 : July - December</span></p> <p><strong>Publisher : </strong>Research and Development, Sisaket Rajabhat University</p> <p><strong>Article Processing Charge (APC) :</strong><span style="font-weight: 400;"> <br /></span><span class="Y2IQFc" lang="en"> - Thai article 3,000 baht<br /></span><span class="Y2IQFc" lang="en"> - English article 5,000 baht</span></p> en-US <p><span style="font-weight: 400;">This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required.</span></p> prajuab.j@sskru.ac.th (ผศ.ดร.ประจวบ จันทร์หมื่น) j.jaikaew@sskru.ac.th (นางสาวจันจิรา ชาติมนตรี) Tue, 24 Jun 2025 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Sisaket Province Community Identity Management Paradigm to Promote Tourism Historical and archaeological https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278490 <p>This study aims to examine and analyze paradigms for managing community identity in Sisaket Province to promote historical and archaeological tourism. Employing a qualitative research methodology, data were collected from community leaders, local scholars, tourism entrepreneurs, and tourists through in-depth interviews, focus group discussions, and open-ended questionnaires. The findings reveal that Sisaket Province possesses distinctive community identities rooted in prehistoric archaeological sites, Khmer civilization, and the cultural convergence of Thai, Lao, and Khmer ethnic groups. These cultural assets represent significant potential for sustainable historical and archaeological tourism development. An appropriate paradigm for managing community identity should be grounded in community participation and comprise four key components: (1) fostering deep understanding of local identity and its historical and archaeological value; (2) promoting community involvement in the planning and management of heritage tourism; (3) integrating heritage conservation with balanced tourism development; and (4) creating culturally reflective tourism media and activities. The study concludes that identity-based community management, grounded in participatory and sustainable principles, can be applied to other culturally similar areas to support both the preservation of cultural heritage and the sustainable development of local economies.</p> Siriwuth Wannathong Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278490 Tue, 24 Jun 2025 00:00:00 +0700 Guidelines for developing community enterprise networks with community participationof the border community in Sisaket Province https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278714 <p>The objectives of this research are: 1. To study the context of border community enterprises in the border area of Sisaket Province. 2.To study community participation in the development of community enterprises for self-reliance in border communities in Sisaket Province. 3. To study development guidelines. Community enterprise network with community participation Sisaket Province border The research uses a qualitative research process. with emphasis on interviews and group discussion Analyze data using logic and concepts. Theory coupled with context and use descriptive statistics. The results of the research found that 1) Community enterprise context of the Ban Non Ket Ros Dee Rice Krispies Group, Bueng Malu Subdistrict, Kantharalak District, Sisaket Province, product name is "Khao Khriap Man Ket Thong" members have good personalities, understanding and are ready to join in developing their own careers. Ban Non Ket Ros Dee Rice Cracker Group Community Enterprise It is a good example for developing careers and the local economy. With the cooperation of members and support from outside agencies. The group's success comes from good management. Product development and marketing Including the participation of members in work and administration. Developing community enterprises like this It can be a guideline for other communities. To create additional careers, increase income, and create sustainability for the community. 2) Community participation in developing community enterprises for self-reliance in border communities in Sisaket Province. Community participation in thinking and planning Participation in joint practice mutual benefit and participation from the beginning to the end of the process. 3) Guidelines for developing community enterprise networks with community participation. Sisaket Province border found that there is a feeling of shared ownership. Developing network relationships knowledge exchange mutual benefit Reliance on external agencies and assistance.</p> Sathian Seehuen Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278714 Tue, 24 Jun 2025 00:00:00 +0700 Communicating the identity and value of local rice to Response Current Consumption https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278799 <p>This research utilized both qualitative and quantitative methodologies, primarily focusing on participatory action research. The objective was to create a documentary that highlights the identity and value of local rice varieties for commercial purposes, addressing modern consumption patterns. Additionally, the study aimed to distribute this documentary to raise awareness and appreciation for the cultural and economic significance of local rice. The target groups for data collection include 30 knowledgeable people, 120 practitioners, and 210 stakeholders. The research instruments used were: (1) structured interview forms, (2) focus group discussion guides, and (3) questionnaires. The research findings were as follows: For the development of identity and value of local rice for training to serve the consumption, the researcher selected documentary by emphasizing on participation of community and consumers included 4 steps until 2 parts of documentary were developed. The documentary filming was conducted after documentary articles were finished. It was consisted of 7 steps. For the publication of documentary and public relation in identity and value of local rice for trading to serve the present consumption, found that after viewing the documentary of public relation in both of identity and value of local rice and value of local rice, both of perception and trend in buying Kati sticky rice or product from Luem Pua. Kati Rice, or product from Luem Pua. Kati Rice were increased by 87 percent.</p> Niyom Wongpongkham, Chutima Makwan Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278799 Tue, 24 Jun 2025 00:00:00 +0700 Guideline for Life Quality Development of the Elderly in Khlong Kai Thuen Subdistrict, Khlong Hat District, Sa Kaeo Province through Elderly School Learning Activities https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/277587 <p>This research aimed to study 1) the situation of aging society in Khlong Kai Thuen Subdistrict; 2) factors related to the development of the quality of life of the elderly and; 3) possible guidelines for improvements on the quality of life of the elderly through activities in the elderly school. This research was conducted using semi-structured interviews and surveys to collect data on the elderly’s quality of life. A total of 30 elderly participants were selected using a purposive selection method. The study on the situation of the elderly society in Khlong Kai Thuen Subdistrict, Khlong Hat District, Sa Kaeo Province, found that there are 811 elderly who are aged 60 years and over, which can be distinguished into groups according to their capabilities: the socially-active group, the homebody group, and the bedridden group. Such a situation tends to be increasing due to the poor economic situation affecting marriage and childbearing of the younger generations.</p> <p>As for factors related to possible improvement on the quality of life of the elderly, it is found that the most impactful factor is economics, followed by social security, societal factors, and education. For the elderly to have a good quality of life, having enough income for daily expenses and for treating chronic diseases is the utmost necessity.</p> <p>This research also found that there are several possible guidelines to help improve the quality of life of the elderly, such as through activities in the elderly schools that allow the offsprings of the elderly to participate in training or lecturing sessions regarding food and nutrition for the elderly, or organizing participatory care projects in different villages, collaborating with various agencies, and creating sustainable long-term caring networks that cover the whole sub-districts and effectively connect different agencies.</p> Pensri Chittabut, Pimporn Charoensangsuksri, Ritthaikarn Pitdon, Chakrin Khumhangsong, Chalini Tangpan Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/277587 Tue, 24 Jun 2025 00:00:00 +0700 The Role of Cafés in Recreational Contexts: From Private Enterprises to Sustainable Social Value Creation https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278837 <p>The role of cafés in Thailand has shifted from being food and beverage establishments to becoming contemporary recreational spaces that are increasingly significant to people's lifestyles, particularly in the context of rapidly changing Thai urban society. This article aims to 1) analyze the role of cafés as modern recreational venues linked to economic, social, and cultural dimensions; 2) assess the multifaceted impacts of cafés, including their contributions to local economic development, the creation of spaces for creative activities, and the promotion of social interaction; and 3) propose development approaches in spatial design and recreational management with an emphasis on the role of entrepreneurs and collaboration across various sectors. Based on a synthesis of academic documents, research studies, and case examples from the Thai context, the findings suggest that cafés hold potential as inclusive environments for relaxation, working, and social gathering among diverse groups. At the same time, they play an economic role by supporting small-scale entrepreneurs, generating employment, and promoting cultural tourism. Moreover, cafés can help improve quality of life through accessible design, the application of technology to enrich user experience, and the efficient management of resources, especially when aligned with local identity and sustainable development goals. However, the long-term success of cafés as recreational spaces requires fair, flexible, and visionary support systems built through cooperation among businesses, government agencies, and communities. Such collaboration will enable cafés to become an effective spatial mechanism for advancing sustainable social, economic, and cultural well-being.</p> Tachapon Tongterm Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/278837 Tue, 24 Jun 2025 00:00:00 +0700 Establishment of the Habitat Security Program in the context of the Livelihoods of Urban Poor of Baan Mankong Network in Udon Thani Municipality https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/275943 <p>This article is intended to demonstrate the outcomes of the establishment of a “land and house security fund.” 1) To investigate the context of the urban poor's livelihoods prior to the fund's establishment. 2) to identify the fund's impact on the security of urban impoverished households; and 3) to analyze the lessons learned in order to implement them in other contexts. This article is a compilation of the findings of a focus group with eight participants and an in-depth interview with three key informants who are the members and executors of the land and house security fund under the “Secure Housing” or “Baan Makong” in Udon Thani Municipality. The results indicated that the urban poor's livelihoods were vulnerable in five key areas: human capital, physical capital, financial capital, social capital, and natural capital. Nevertheless, the Baan Mankong Program enhanced the physical capital of their livelihoods, which is referred to as “habitat.” However, the urban poor continue to be vulnerable to losing their “house” because of the risk of illness or accident that is inherent in everyday life, as evidenced by the Baan Mankong Program. Consequently, the Baan Mankong Network Members' experiences served as a valuable lesson for its members at the national and city levels, who subsequently established the "Raksa Din Raksa Ban" Fund or land and house security fund. The purpose of this fund was to increase the financial capital of the network and to strengthen it from the city level to the national level. The funding execution principle is adjusted and adapted to the specific context of each community in the Udon Thani Municipality, thereby ensuring the security of the urban poor's homes. The insurance in this context refers to the potential and results of the development of urban poor well-being, which are the human capital and the outcome of Raksa Din Rasa Baan.</p> Tanasak Phosrikun, Nantawat Phinitprom, Kriangkrai Thurapan , Suwat Duangsaenphut Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/275943 Tue, 24 Jun 2025 00:00:00 +0700 Technology Changing the World: A Journey from the Beginning to the Digital Era Currently https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/277581 <p style="font-weight: 400;">This research aims to 1) study the development of technology from the Paleolithic period to the present, 2) study the changes of technology in each era, 3) study the current and future situation of technology, and 4) study the importance of technology by collecting data from reliable online sources. The research results found that the development of technology in each era is different. The development of technology is a process that causes changes and developments in many aspects of human life. Starting from the use of basic tools in ancient times, the invention of machinery in the Middle Ages, and the Industrial Revolution in the 18th and 19<sup>th</sup> centuries, which led to the development of more efficient machinery and transportation. In the 20th and 21st centuries, technology has entered the digital age and developed computers, the Internet, and mobile communications, which have greatly changed the way people communicate and work. There are also advances in medicine and health, including medical imaging technology and biological therapies. In the present and future, the development of technologies is faster and more diverse, such as artificial intelligence (AI), machine learning, and 5G/6G communication networks. The development of these technologies will not only affect our daily lives, but also have the potential to change the global economic and social structure.</p> Salinrada Ratpholthi, Amonwan Aukaew Copyright (c) 2025 SSKRU Research and Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/sskru-resarch/article/view/277581 Thu, 26 Jun 2025 00:00:00 +0700