https://so01.tci-thaijo.org/index.php/stouagjournal/issue/feed STOU Journal of Agriculture (Online) 2023-12-15T16:35:29+07:00 รองศาสตราจารย์ ดร.เฉลิมศักดิ์ ตุ้มหิรัญ [email protected] Open Journal Systems <p>"<strong>STOU</strong><strong> Journal of Agriculture</strong>" is an academic journal of the School of Agriculture and Cooperatives, Sukhothai Thammathirat Open University. Presenting research articles and academic articles in agriculture, cooperatives, forest resources and environment, and other fields related to agriculture to students, academics, and generally interested people. Each volume is scheduled to be released in June of each year.</p> <p>Online ISSN: 2773-9937</p> https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/271162 Local Wisdom of Value added in Adenium obesum (Forssk.) Roem. & Schult in Nonthaburi Province. 2023-12-15T15:56:18+07:00 Buntarika Nuntha [email protected] <p style="font-weight: 400;"><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>The purpose of this study was to study the <em>local wisdom of value added in </em><em>Adenium</em><em>obesum</em> (Forssk.) Roem. &amp; Schult in Nonthaburi Province. This was qualitative research; the study population was 10 <em>Adenium growers. </em>The data collection tool was a semi-structured interview form for in-depth interviews. Data were analysed through content analysis. The results showed that the<em> value added of </em><em>Adenium was done by using 3 methods. 1) Growing plants from the seed</em><em>s </em><em>in order to get big and beautiful </em>caudex. 2) Grafting or changing to a new variety; two methods were done by the grower (1) Saddle grafting and (2) Flat cut grafting. 3) <em>Adenium</em> bonsai</p> 2023-12-15T00:00:00+07:00 Copyright (c) 2023 STOU Journal of Agriculture (Online) https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/271163 Bueng Sam Phan Forest Park Management Plan, Bueng Sam Phan District, Phetchabun Province 2023-12-15T16:03:52+07:00 Natthanitcha Charukitphong [email protected] Sutida Maneeanakekul [email protected] Aingorn Chaiyes [email protected] <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Research on Bueng Sam Phan Forest Park Management Plan, Bueng Sam Phan District, Phetchabun Province aims 1) to study the level of community opinion towards Bueng Sam Phan Forest Park management, 2) to analyze the strengths, weaknesses, opportunities, and threats of the current Bueng Sam Phan Forest Park management, and 3) to formulate a plan to manage Bueng Sam Phan Forest Park. This research is mixed method research; the population used in the quantitative research was the residents of Sap Samo Thot Sub-District and Sap Mai Daeng Sub-District, Bueng Sam Phan District, Phetchabun Province in 8 villages with a total of 5,136 people. The sample size was determined by using Taro Yamane's computational formula. A sample size of 371 people was obtained, and then a simple random sampling was drawn by drawing lots according to the population proportions of each village to obtain the number of samples. The sample was then carried out using a questionnaire. The obtained results were analyzed for frequency, percentage, mean, and standard deviation. The qualitative research which was managed by conducting a Focus Group Discussion of 15 stakeholders to jointly analyze strengths, weaknesses, opportunities, and threats of Bueng Sam Phan Forest Park Management and management guidelines for future sustainability. The results were analyzed for strategic positions and prepared TOWS matrix to synthesize the future Bueng Sam Phan Forest Park management plans.</p> <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the research were found that 1) most of the representative were male, aged over 45 years, graduating from primary school, engaging in agriculture, earning an average monthly income of less than 10,000 baht, and residing in villages which are 6-10 kilometers away from the forest park. Most of the representative had a high level of understanding of the forest park and its management and were satisfied with the present management at a high level but participated in the management at a low level. 2) The results of the analysis of strengths, weaknesses, opportunities, and threats in the current Bueng Sam Phan Forest Park management revealed that there are 5 strengths, 5 weaknesses, 4 opportunities, and 4 threats. From the analysis of the strategic position, it was found that it is in an accelerated development strategy or a remedial strategy, that is, a strategy must be formulated to mitigate weaknesses and seek opportunities to create advantages from existing opportunities. 3) The management plan for Bueng Sam Phan Forest Park. It consists of five strategies: conservation and management of natural resources, education and research, resources in recreation areas, and the interpretation of public participation promotion and management, with 31 strategies within the aforementioned strategies. All action plans are consistent with national park management policies established by the Department of National Parks, Wildlife, and Plant Conservation.</p> 2023-12-15T00:00:00+07:00 Copyright (c) 2023 STOU Journal of Agriculture (Online) https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/271159 Factors Related to Consumer Behavior of CocoBee Korean Restaurant’s Rama 3 Branch, Yannawa District, Bangkok Metropolis 2023-12-15T15:26:13+07:00 Siriluck Leelavichitchai [email protected] Nalun Panpluem [email protected] <div> <p class="Default"><span lang="EN-US">The objective of this research was to study the relationships between personal, psychological and marketing mix factors that affected consumer behavior towards CocoBee Korean Restaurant</span><span lang="TH">. </span><span lang="EN-US">The survey research, the sampling were 150 using questionnaires for data collection</span><span lang="TH">. </span><span lang="EN-US">The statistics used to analyze the data were frequency, mean, percentage and Chi</span><span lang="TH">-</span><span lang="EN-US">square</span><span lang="TH">. </span><span lang="EN-US">Results showed that the relationship between personal factors in terms of age, occupation, and income level were related to consumer behavior, the consumers</span><span lang="TH">’ </span><span lang="EN-US">favorite person to dine with in the restaurant to a statistically significant degree 0</span><span lang="TH">.</span><span lang="EN-US">05</span><span lang="TH">. </span><span lang="EN-US">The relationship between psychological factors the influence of Korean movies</span><span lang="TH">/</span><span lang="EN-US">series were related to consumer behavior, the consumers</span><span lang="TH">’ </span><span lang="EN-US">main reason to visit the restaurant to a statistically significant degree 0</span><span lang="TH">.</span><span lang="EN-US">05</span><span lang="TH">. </span><span lang="EN-US">While all the relationship between the marketing mixes factors </span><span lang="TH">(</span><span lang="EN-US">7Ps</span><span lang="TH">) </span><span lang="EN-US">were also related to consumer behaviors to a statistically significant degree 0</span><span lang="TH">.</span><span lang="EN-US">05</span><span lang="TH">.</span></p> </div> 2023-12-15T00:00:00+07:00 Copyright (c) 2023 STOU Journal of Agriculture (Online) https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/271161 Factors Affecting the Outstanding Debts of Members of Amanah Suksamran Credit Union Cooperative Limited, Ranong Province 2023-12-15T15:46:41+07:00 Phanit awanghasinsup [email protected] Warachai Singharerk [email protected] <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The objectives of this research were to 1) study the relationship between risk factors and overdue debt payments among members of Amanah Suksamran Credit Union Cooperative Limited 2) find the causes and level of importance of the causes causing overdue payments. debt and 3) study problems and provide suggestions for resolving outstanding debt payments.</p> <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The population used in this study was 108 members of Amanah Suk Samran Credit Union Cooperative Limited with outstanding debts. The study was based on the entire population. The tool used for data collection is a questionnaire. Statistics used for data analysis include frequency, percentage, mean, standard deviation. and chi-square test.</p> <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study showed that 1) Economic and social factors of members Cooperative management factors and the debt repayment behavior factor has a statistically significant relationship with cooperative members' overdue debt payments. 2) Members give importance to government policy. Regarding the situation of the spread of the COVID-2019, cooperative management is at a high level and debt repayment behavior is at a moderate level 3) Problems and suggestions for solving the problem of overdue payments of members' debts. The problem found is that the committee still lacks knowledge. Ability in credit the service is not ready yet. and there are no adequate staff to provide services It is recommended that there should be enough loan officers to provide services and there should be continuous training and knowledge for the loan committee.</p> 2023-12-15T00:00:00+07:00 Copyright (c) 2023 STOU Journal of Agriculture (Online) https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/271155 ใช้เกลือกำจัดวัชพืชดีไหม? 2023-12-15T15:12:19+07:00 อัจฉรา จิตตลดากร [email protected] <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; วัชพืช เป็นปัญหาในการในการปลูกพืชทุกชนิด ไม่ว่าจะปลูกข้าว พืชไร่ พืชสวน ไม้ผล ไม้ดอก ไม้ประดับ <br>และเป็นปัญหาของการปลูกพืชทุกรูปแบบ ทั้งการปลูกเป็นอุตสาหกรรมขนาดใหญ่ เป็นร้อยไร่ พันไร่ ไปจนถึงการปลูกเพื่อนันทการเล็กๆน้อยๆ เช่นการปลูกไม้ดอกไม้ประดับในบ้าน ปลูกพืชผักสวนครัวในพื้นที่รอบบ้าน นอกจากนี้ วัชพืชยังเป็นปัญหาสำคัญในพื้นที่ว่างเปล่า และที่สาธารณะอีกด้วย</p> <p style="font-weight: 400;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; วัชพืชพบได้ทั่วไป ไม่ว่าในสนามหญ้า ข้างทาง ริมถนน ริมรั้ว คูน้ำ แหล่งน้ำ สวน บริเวณปลูกพืช ทุ่งหญ้า สาธารณสถาน และในป่า</p> 2023-12-15T00:00:00+07:00 Copyright (c) 2023 STOU Journal of Agriculture (Online)