Journal of Faculty of Humanities and Social Sciences Thepsatri Rajabhat University

Promoting Community Participation in The Development of Cultural Capital and Local Wisdom to Enhance Creative Tourism in Uthai Thani Province

Baifern Wongbuangam, Naret Kuntawong, Srattra Lengphaiboon, Chaiwut Chaireuk — Sun, 31 Aug 2025 00:00:00 +0700

The objectives of this study were to: 1. examine community participation in utilizing cultural capital and local wisdom for creative tourism management in Uthai Thani Province, 2. identify problems, obstacles, and community suggestions related to the use of cultural capital and local wisdom in creative tourism, and 3. promote community participation in managing creative tourism through cultural capital and local wisdom. Data were collected through in-depth interviews and focus group discussions with 30 key informants involved in community-based tourism management, consisting of representatives from government agencies, private tourism operators, and local community members, including community leaders, local scholars, and residents. The target communities were selected for their distinctive cultural resources: Ban Rong Nam Kaeng, Ban Tha Pho, and Ban Sanam. Data were analyzed using content analysis.

The findings revealed that communities actively participated in operations, benefit-sharing, and evaluation, often assuming leadership roles in tourism activities. The perceived benefits of tourism were diverse, and communities also contributed to government evaluations. The main problems identified included a lack of continuous government support, insufficient knowledge, and limited involvement of younger generations. Recommendations included maximizing the use of digital technology, inviting travel-focused YouTubers to promote local tourism, fostering networks of cooperation between communities and related organizations, encouraging community events, developing local products, and ensuring ongoing education and support to strengthen sustainable community participation.

Research on The Application of Design Semiotics in The Visual Image Design of the Wuhan Beilin Dahe Natural Museum

Chen Jin, Pongdej Chaiyakut — Sun, 31 Aug 2025 00:00:00 +0700

This study aimed to investigate the application of semiotics in the visual identity design of the Wuhan Beilin Dahe Natural History Museum, with a particular focus on methods of visual design specific to natural history museums. A mixed-methods approach was employed, combining questionnaire surveys and field research. The analysis examined exhibition themes, collections, display techniques, and layouts through four semiotic dimensions: meaning, language use, linguistic structure, and context. The study further explored how symbols, images, and cultural elements can shape public understanding and create meaningful visitor experiences. The sample comprised 200 museum visitors. Research instruments included: 1. a semiotic theoretical analysis framework, 2. visitor opinion questionnaires, and 3. expert evaluations of the proposed visual identity design. Both qualitative and quantitative analyses were conducted to enhance the neutrality and reliability of the findings.

The results indicated that: 1. effective application of semiotic theory enhances the museum’s visual identity and strengthens its communicative function, with multi-layered interpretations of symbols offering visitors diverse cultural meanings; 2. integration of symbols and images within exhibition content fosters cohesive storytelling and enriches immersive experiences; and 3. visitors’ recognition of semiotic design principles showed a positive correlation with satisfaction levels, confirming the expected impact of applying semiotics in museum design. Drawing on these results, the study offers recommendations for optimizing the museum’s visual identity to advance cultural awareness and public engagement.

Guidelines for Promoting The National Education Plan Driving into Basic Education Schools in Saraburi Province

Bunthita Boonthum, Phatsayakorn Laosawaddikul, Chalermchai Hankla — Sun, 31 Aug 2025 00:00:00 +0700

The purposes of this study were to: 1. examine the level of implementation of the National Education Plan in basic education schools, and 2. propose guidelines to promote the effective implementation of the plan at the school level. The sample was divided into two groups. Group 1 consisted of 172 administrators from basic education schools in Saraburi Province, selected through proportional sampling: 67 from Saraburi Primary Educational Service Area Office 1, 77 from Saraburi Primary Educational Service Area Office 2, 12 from the Saraburi Secondary Educational Service Area Office, and 16 from the Office of the Private Education Commission, Saraburi Province. Group 2 consisted of four qualified informants, selected for semi-structured interviews. Research instruments included: 1. a 60-item questionnaire on the implementation level of the National Education Plan, and 2. a 10-item semi-structured interview guide. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis.

The findings revealed that: 1. the overall level of implementation of the National Education Plan in basic education schools in Saraburi Province was rated high; and 2. guidelines for promoting implementation at the school level included: (a) educational management to strengthen the stability of key national institutions and the democratic regime with the King as Head of State, (b) research and innovation to enhance national competitiveness, (c) promoting lifelong learning through reading and concentration-based activities, (d) expanding opportunities and equity in continuous access to quality education, and (e) fostering environmental awareness, morality, and ethics.

The Administrative Factors Affecting The Implementation of Student Care and Support System in The Schools Under Songkhla Municipality, Songkhla Province

Witsarut Tevamit, Rujirapun Kongchuay — Sun, 31 Aug 2025 00:00:00 +0700

The objectives of this study were to: 1. examine the administrative factors of school administrators, 2. assess the implementation of the student care and support system, and 3. analyze the administrative factors influencing the implementation of the student care and support system. The population consisted of 270 teachers in municipal schools under the jurisdiction of Songkhla City Municipality in the 2023 academic year. A sample of 159 teachers was determined through stratified random sampling by school affiliation, followed by simple random sampling. The research instrument was a five-point Likert-scale questionnaire with an overall reliability coefficient of 0.975. Data were analyzed using percentage, mean, standard deviation, and stepwise multiple regression analysis.

The findings revealed that: 1. the overall level of administrative factors in municipal schools was high, with each dimension rated at a similarly high level; 2. the overall implementation of the student care and support system was also high, with all dimensions rated at the highest level; and 3. stepwise multiple regression analysis of five predictor variables showed that two variables significantly influenced the implementation of the student care and support system: personnel development (X5) and organizational structure (X4). The predictive equation can be expressed as follows:

Raw Score Equation:

= 1.016 + .552 (X₅) + .215 (X₄)

Standard Score Equation:

= .622 (X₅) + .276 (X₄)

Stimulating for OBEC Moral School Under Lopburi Primary Education Service Area Office 1

Amornrat Kaewsri, Phatsayakorn Laosawaddikul, Korawut Phanprom — Sun, 31 Aug 2025 00:00:00 +0700

The objectives of this research were to: 1. examine the implementation of the OBEC Moral School initiative, and 2. compare the implementation levels across schools classified by administrators’ positions, work experience, and school size. The population comprised 90 schools under the Lopburi Primary Educational Service Area Office 1. Using Krejcie and Morgan’s sample size table, 73 schools were selected. The respondents included 73 school administrators and 73 teachers, totaling 146 participants. The research instrument was a questionnaire on the implementation of the OBEC Moral School, with a reliability coefficient of 0.879. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, one-way analysis of variance, and Bonferroni’s post hoc test.

The results revealed that: 1. the overall implementation of the OBEC Moral School in schools under Lopburi Primary Educational Service Area Office 1 was at a high level; and 2. when classified by administrators’ positions, work experience, and school size, no statistically significant differences were found in the overall implementation

Relationship between Technological Leadership of Administrators and the 21st Century Learning Management Skills of Teachers under the Bangkok Metropolitan Administration

Thanathep Thianwan, Wisut Wichitputchraporn — Sun, 31 Aug 2025 00:00:00 +0700

This study aimed to: 1. examine the technological leadership of school administrators in Bangkok; 2. investigate the 21st-century learning management skills of teachers under the Bangkok Metropolitan Administration; and 3. analyze the relationship between administrators’ technological leadership and teachers’ 21st-century learning management skills. The sample consisted of 370 teachers selected through stratified random sampling based on school size (small, medium, and large) and proportional simple random sampling. Research instruments included three sections: 1) a teacher demographic questionnaire, 2) a 21-item technological leadership questionnaire for administrators, and 3) a 24-item 21st-century learning management skills questionnaire for teachers. The instruments had content validity indices ranging from 0.60 – 1.00 and an overall reliability coefficient of 0.972. Data were analyzed using frequency distribution, percentage, mean, standard deviation, and Pearson’s product-moment correlation coefficient.

The results revealed that: 1. administrators’ technological leadership was rated at a high level overall, with the use of technology for measurement and evaluation receiving the highest mean score; 2. teachers’ 21st-century learning management skills were also rated at a high level, with the domain of learning and innovation obtaining the highest mean score; and 3. there was a moderate positive correlation between administrators’ technological leadership and teachers’ 21st-century learning management skills (r = 0.698).

The Development of a Model for Positive Classroom Management for Junior High School Student at Ban Measalidluang Wittaya School

Therapat Jamnain, Prakhruvititsasanatorn, Chalee Pakdee — Sun, 31 Aug 2025 00:00:00 +0700

The objectives of this research were to: 1. examine the current status of positive classroom management at the lower secondary level of Ban Mae Salid Luang Witthaya School; 2. develop a positive classroom management model; 3. implement the model; and 4. evaluate the model through feedback from 17 school administrators and teachers. The research instruments included a process evaluation form and a satisfaction questionnaire. Data were analyzed using content analysis and basic statistical methods.

The findings indicated that although Ban Mae Salid Luang Witthaya School had systematic administration, community engagement in educational management was limited. For positive classroom management, teachers should apply quality classroom standards as evaluation criteria. The synthesized model, developed through expert group discussions, was structured according to the PDCA cycle. The model comprised two main components: 1. Physical—including colorful and appropriate classrooms, a learning environment that promotes independence, and cleanliness with proper hygiene; and 2. Psychological—including a warm atmosphere that fosters acceptance, encourages students to think and make decisions, and promotes mutual respect. The experimental implementation confirmed the same two components. Evaluation results showed that the highest-rated aspect was teachers perceiving students as important and valuable individuals ( = 3.64), followed by classrooms that were flexible and conducive to teaching ( = 3.58). The lowest-rated aspects were training students in discipline ( = 3.23) and teachers’ encouragement and motivational support ( = 3.23).

The Relationship Between Learning Styles and The Generation of Undergraduate Students at Sukhothai Thammathirat Open University

Sun, 31 Aug 2025 00:00:00 +0700

This study aimed to: 1. examine the learning styles of undergraduate students at Sukhothai Thammathirat Open University across different generations, and 2. investigate the relationship between learning styles and generational groups. The sample comprised 397 undergraduate students who registered in the first semester of the 2024 academic year, selected through volunteer sampling based on Yamane’s sample size table at a 95% confidence level. The research instrument was the VARK learning style questionnaire, which presents learners with situational items and four response options per item, totaling 16 questions. Data were analyzed using frequency, percentage, and the Chi-square test.

The findings revealed that most Generation B students preferred the R (Read/Write) learning style, while most Generation X students preferred the A (Aural/Auditory) style. In contrast, the majority of Generation Y and Generation Z students preferred the K (Kinesthetic) style. Furthermore, a statistically significant relationship at the .05 level was found between students’ learning styles and their generational groups.

The Student Victims of Cyber Bullying on Twitter

Nithiwan SriwiChian, Aranee Vivatthanaporn, Navapat Narongsak — Sun, 31 Aug 2025 00:00:00 +0700

This study aimed to investigate the forms, causes, impacts, and preventive measures related to university students who became victims of cyberbullying on Twitter. A qualitative research design was employed, using in-depth interviews with 13 key informants: 10 university students in Bangkok who had experienced cyberbullying on Twitter, one psychologist with expertise in counseling, and two specialists in child and youth violence. The research instrument was a semi-structured interview guide, and data were analyzed through systematic content analysis.

The findings revealed four primary forms of cyberbullying: verbal assault, online sexual harassment, identity impersonation, and the disclosure of personal secrets. The main causes included a lack of knowledge about cyberbullying, prior real-life conflicts, differences of opinion, and insufficient safety mechanisms within the Twitter platform. The impacts on student victims included violations of privacy, emotional distress, psychological harm, and in some cases, depression. Preventive and remedial guidelines were identified across four dimensions: 1. educational institutions, 2. legal authorities and law enforcement agencies, 3. society and communities, and 4. families and individual self-protection.

"Students Fall into the Trap of Over-Relying on Technology" and “Lack of a Backup Plan”: Factors and Trends in the Selection of Instructional Media Among Preservice English Teachers During Teaching Practicum

Pimrawee Ruengwatthakee — Sun, 31 Aug 2025 00:00:00 +0700

In an era where technology plays a key role in education, selecting appropriate instructional media is essential—especially for student teachers who must apply their knowledge in real-world teaching situations. This research aims to: 1. study the selection of digital and tradition instructional media used by pre-service teachers (English major) during their teaching practicum; 2. investigate the factors influencing the selection of digital and tradition media by pre-service teachers (English major) during their practicum; and 3. explore the obstacles faced by pre-service teachers (English major) in selecting and using instructional media during their teaching practicum. This study employs a mixed-methods research design. Quantitative data were collected using questionnaires. The quantitative sample consisted of 43 fourth-year pre-service teachers majoring in English. Data were analyzed using percentage, mean, and standard deviation. Regarding qualitative data collection, semi-structured in-depth interviews were conducted. The qualitative sample included 5 fourth-year pre-service English teachers, 5 mentor teachers, and 5 university supervisors. The qualitative data were analyzed using Thematic analysis.

The findings revealed that 1. preservice English teachers tended to prefer using digital media over handmade media ( = 3.69, SD = 0.51); 2. the most influential factor in media selection was its attractiveness and ability to capture attention ( = 3.76, SD = 0.43), and 3. the obstacles encountered by preservice English teachers included limited availability of equipment and technology in schools, their skills in evaluating the appropriateness of media, as well as the capacity to adapt when faced with unforeseen situations that deviated from the original lesson plan.

Effects of Using DACIR Instructional Process on Historical Explanation of Upper Secondary Students

Sasaton Ruangviriyachai, Chairat Tosila, Sasiphat Champha — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to examine the effects of the DACIR instructional process on the development of historical explanation skills among upper secondary school students. The sample consisted of 40 Grade 10 students enrolled in the first semester of the 2024 academic year at Benjamarachutit Ratchaburi School, Na Mueang Subdistrict, Mueang District, Ratchaburi, under the Office of the Basic Education Commission. The research instruments included three lesson plans on key issues in Thai history using the DACIR instructional process, which were evaluated as highly appropriate. Data were collected using a historical explanation assessment tool with high reliability. The data were analyzed using mean, standard deviation, and repeated measures ANOVA.

The results indicated that students’ ability to construct historical explanations improved significantly after receiving instruction through the DACIR process at the .05 level.

The Development of Learning Achievement on Sufficiency Economy and Thai Economic Development Using Quizizz for Matthayomseuksa 6 Students at Chaibadanwittaya School

Suntorn Onrit, Atitaya Gulroksa, Phaphan Kongphan — Sun, 31 Aug 2025 00:00:00 +0700

The objectives of this study were to: 1. develop learning management plans incorporating the Quizizz game, 2. compare students’ learning achievement before and after the implementation of Quizizz, and 3. examine students’ satisfaction with learning activities using Quizizz. The sample consisted of 41 Matthayomsuksa 6/4 students enrolled in the Economics course at Chaibadanwittaya School during the first semester of the 2024 academic year. The sample was selected through cluster random sampling, with the classroom as the unit of selection. Research instruments included 13 learning management plans, a 40-item multiple-choice achievement test with a reliability coefficient of 0.77, and an 18-item satisfaction questionnaire with a reliability coefficient of 0.903. Data were analyzed using mean, standard deviation, and dependent t-test.

The findings were as follows. First, the development of the learning management plans resulted in 13 lesson plans, which were rated by experts at a high level of quality ( = 4.49, S.D. = 0.39). Second, students’ post-test scores after participating in learning activities using Quizizz ( = 25.50, S.D. = 0.65) were significantly higher than their pre-test scores ( = 21.00, S.D. = 0.48) at the 0.05 level of significance, indicating improved achievement. Third, students’ overall satisfaction with learning activities using Quizizz was reported at a high level ( = 4.34, S.D. = 0.48).

The Development of Learning Achievement on Buddhist Etiquette Using Role - Playing Activities for Matthayomsuksa 1 Students at Phra Narai School

Panadda Panichayapan, Jidapa Sonjumpa, Suphitsara Ngamlote — Sun, 31 Aug 2025 00:00:00 +0700

The purposes of this research were to: 1. develop learning activities on Buddhist etiquette using role-playing techniques; 2. compare students’ learning achievement on Buddhist etiquette before and after the intervention; and 3. examine students’ satisfaction with the learning activities. The sample consisted of 34 Matthayomsuksa 1/7 students at Phra Narai School during the first semester of the 2024 academic year, selected through cluster random sampling with the classroom as the unit of selection. The research instruments included ten learning activity plans, a 30-item learning achievement test, and a 15-item satisfaction questionnaire. Data were analyzed using mean, standard deviation, and dependent t-test.

The findings were as follows. First, the developed learning plans (ten in total) received overall expert evaluations at a high level ( = 4.49, S.D. = 0.28). Second, students’ post-learning achievement scores ( = 21.55, S.D. = 0.80) were significantly higher than their pre-learning scores ( = 12.50, S.D. = 0.50) at the 0.05 level, indicating that participation in role-playing activities effectively enhanced student learning achievement. Third, students’ satisfaction with the role-playing activities was rated at a high level ( = 4.28, S.D. = 0.69).

The Application of Nanjing Yunjin Patching Patterns in Cultural and Creative Products

Ge Hanqing, Chusak Suvimolstien , Jantana Khochprasert — Sun, 31 Aug 2025 00:00:00 +0700

Nanjing Yunjin brocade represents a treasured form of traditional Chinese silk weaving, renowned for its exquisite craftsmanship and diverse patterns, particularly those used on official uniforms during the Ming and Qing dynasties. These motifs not only signified social hierarchy but also embodied profound cultural meanings and aesthetic values. This study analyzes the historical background, artistic characteristics, and symbolic significance of Yunjin uniform patterns, while also examining their application in cultural and creative products. It further explores how innovation can be integrated into the development of such patterns to meet contemporary cultural and creative demands.

The research employed literature review, field investigation, interdisciplinary analysis, and case studies. Historical techniques of Yunjin weaving and the cultural values embedded in uniform patterns were examined in depth, with an interdisciplinary perspective used to investigate their practical application in modern creative design. The findings reveal that Yunjin uniform patterns possess not only deep symbolic significance but also provide abundant inspiration and resources for modern cultural and creative product design. Through innovative reinterpretation, these patterns have been revitalized in cultural and creative products, fostering both the preservation and renewal of traditional craftsmanship while injecting new vitality into the cultural industry. This study extends the scope of Yunjin culture’s application in contemporary society, offers new pathways for the protection and innovation of traditional culture, and underscores the sustainable development potential of Yunjin uniform patterns within the cultural and creative industries. It also provides a valuable theoretical foundation and practical guidance for future design practices.

Participatory Market Management Model of the Peanut Farmers Group, Nikhom Sang Ton Eng Subdistrict, Mueang District, Lopburi Province

Sukunya Payungsin — Sun, 31 Aug 2025 00:00:00 +0700

This study aimed to 1. analyze the production status, capacity, and marketing development strategies of the peanut farmers’ group; 2. examine the marketing models, processing practices, and value-addition strategies of the community enterprise of peanut farmers; and 3. design a knowledge-transfer framework for the development of peanut products and packaging within the study area. The research sample comprised 20 peanut farmers. Data were collected through fieldwork using participatory observation, focus group discussions, and in-depth interviews. Qualitative data were analyzed through content analysis.

The findings revealed three key results. First, analysis of production and marketing indicated that although farmers possessed over 20 years of experience in peanut cultivation and sales, they had not yet established a formal group. While knowledgeable in cultivation, farmers relied mainly on middlemen and local retail channels. Marketing challenges included the absence of organic certification, limited skills in value-addition, inadequate packaging and branding, and insufficient distribution channels. Second, the marketing models, processing, and value-addition strategies identified through SWOT analysis and TOWS Matrix suggested two major strategies: 1. a proactive strategy, emphasizing participation and the creation of a peanut production network; and 2. a corrective strategy, focusing on developing processed products, packaging, and community branding. Third, the knowledge-transfer framework designed for the peanut farmers included technology transfer for production, marketing knowledge for processed product development, product photography for online promotion, website development for distribution, and the creation of manuals for dissemination.

Effectiveness of Training and Curriculum Development Guidelines for Community Happiness Innovation on Creative Community Leadership

Wasita Kerdphon Prasopsak — Sun, 31 Aug 2025 00:00:00 +0700

This study aimed to examine the effectiveness of the Community Happiness Innovation Workshop: Creative Community Leadership organized by Thepsatri Rajabhat University, as well as to explore recommendations for future curriculum development and training. A mixed-methods research design was employed, integrating both quantitative and qualitative approaches. The study population comprised 120 community leaders who participated in the training. Research instruments included questionnaires and semi-structured interviews, while data were analyzed using descriptive statistics (mean and standard deviation) and content analysis.

The findings revealed four levels of training effectiveness. Level 1: Satisfaction – participants reported the highest level of satisfaction, particularly with the appropriateness of the instructors and the content. Level 2: Knowledge and Understanding – post-training knowledge and comprehension were rated at the highest level. Level 3: Knowledge Application and Behavioral Change – participants successfully applied the acquired knowledge to initiate health promotion activities and disseminated learning outcomes to wider community leader networks. Level 4: Community Outcomes – communities demonstrated significant improvements, including the implementation of wellness development projects, environmental management initiatives, creative leadership networks, and the development of new community projects. Recommendations for future curriculum and training development include extending the training duration, incorporating content on coaching skills and community innovation, and providing continuous training to build on and sustain the skills acquired.

Book Review: Research Methodology

Supeecha Yongyingchao, Tidaporn Tawanpatanporn — Sun, 31 Aug 2025 00:00:00 +0700

Research Methodology is an essential academic book that provides significant benefits for those seeking to understand research procedures across various disciplines. The author has meticulously compiled the content based on extensive experience in conducting research, teaching multiple research-related courses, and supervising doctoral dissertation seminars, as well as providing research consultations. In addition, the book draws upon a comprehensive review of scholarly literature and research references from diverse academic fields. It presents a systematic framework comprising ten interrelated steps of the research process. Each step introduces the core principles and fundamental concepts that form the theoretical basis of research, thereby guiding readers toward appropriate research practices in alignment with academic standards. Furthermore, the book offers guidelines for evaluating the quality of research, which serve as benchmarks for assessing and comparing research outputs across disciplines.