DEVELOPMENT OF PRINTED MEDIA WITH AUGMENTED REALITY TECHNOLOGY FOR CORPORATE COMMUNICATION FOR RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI

Abstract

This research aims 1) to develop printed media with augmented reality technology for corporate communication. 2) to evaluate the quality of printed media with augmented reality technology for corporate communication. 3) to study the satisfaction of printed media with augmented reality technology of corporate communication. 4) to study the acceptance of printed media with augmented reality technology of corporate communication for Rajamangala University of Technology Thanyaburi. The samples in this study were ten experts in media quality evaluation. The samples used in the study were satisfaction and acceptance study. A calculated sample size of Taro Yamane at 0.05, calculated 392 and eight samples for deviation of 400 samples.
The instruments used in the study included quality evaluation. Satisfaction questionnaire and
the acceptance questionnaire. Statistics used in data analysis were frequency, percentage, mean,
and standard deviation.

The research found that 1) quality evaluation results the content of the overall was at a good level. The information technology and media aspect were at a good level. 2) the satisfaction in printed media with augmented reality technology for corporate communication, student’s overall satisfaction in high. Also, 3) acceptance of printed media with augmented reality technology for corporate communication was at a high level.