BUSINESS ENVIRONMENTAL FACTORS INFLUENCING THE SUCCESS OF SMALL AND MEDIUM ENTERPRISES (SMES) IN MUANG DISTRICT LAMPANG PROVINCE
Keywords:
business environment, business success, small and medium enterprisesAbstract
The objectives of this research were to study: 1) the business environmental factors of small and medium enterprises in Muang District, Lampang Province; 2) the success of small and medium enterprises in Mueang District, Lampang Province; and 3) the business environmental factors that influence the success of small and medium enterprises. The population was small and medium enterprises in Mueang District, Lampang Province, that registered with the Department of Business Development, Lampang Province. The sample size was determined by the table of Krejcie and Morgan at the level of 95% confidence and 5% error. It was 317 enterprises that were selected by stratified random sampling and quota sampling. A questionnaire with a reliability of .95 was used as a tool for collecting data from informants who were entrepreneurs. Data were analyzed by using frequency, percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression analysis. The result was found that: 1) the business environmental factors of small and medium enterprises in Mueang District, Lampang Province as a whole was at a high level, 2) the success of small and medium enterprises in Mueang District, Lampang Province was at a high level, and 3) the business environmental factors had an influence on the success of small and medium enterprises in Mueang District, Lampang Province, and could predict 60.1% of the success of small and medium enterprises.
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