The Study of Tourist Behavior of Nakhon Nayok Province, Year 2019


  • Apisak Koograsang Phranakhon Rajabhat University


Behaviour, Tourist, Nakhon Nayok Province


The study's objectives for the tourists' perception of tourism image and tourist behaviour after tourism in Nakhon Nayok Province. As part of the data collection area under the Rajabhat University Strategy for Sustainable Local Development in Nakhon Nayok Province, 2019. Activities to promote knowledge networks for community relations missions to solve integrated tourism problems. This study used quantitative research methods and questionnaire research tools. The population group is Nakhon Nayok tourists of 3 million people (Nakhon Nayok Provincial Statistical Office, 2019). Sampling was randomised without using a probability and randomly selected samples. The 402 subjects analysed the findings using percentage and mean statistics. Which the research results showed:

General information about tourists is Thai and foreign tourists. Travelling with friends and family: Have a single and aged status between 31-40 years, undergraduate and work in a company with an income of 15,001-20,000 Baht per month, residing in the central region, Bangkok and its vicinity.

The behaviour of tourists covered the areas studied as follows: number of times per year, the number of participants, travel planning time before the trip, number of nights average, accommodation cost, type of accommodation, season selected in travel, vehicle type, popular attraction type, activity in attraction including tourism objectives and tourism information.

The tourists' perceptions towards the tourism image of Nakhon Nayok Province in terms of tourism management, general issues, safety issues, inspiration, and feelings of tourist attractions and services.

Tourist behaviour after tourism in the area of repeat tourism, feelings of understanding, sharing experiences, interest in tourism news, areas to improve, conditions, problems, and satisfaction levels with tourism.


Boonthaweesab, D. (2011). Factors Affecting Thai Tourist's Satisfaction Visiting Phu Toei National Park, Suphanburi Province. the Degree of Master of Arts, Department of Tourism Management, Faculty of Arts and Sciences, Dhurakij Pundit University.

Chaijan, S. (2016). ATTITUDES AND BEHAVIORAL INTENTION TOWORD TOURISM IN THAILAND AMONG BABY BOOMER GROUP IN BANGKOK AND ITS VICINITY. Srinakharinwirot Research and Development (Journal of Humanities and Social Sciences). 8(15). 160-181. (In Thai)

Chaiyakhet, W., Luangrangsee, P. and Kaewchana, T. (2017). The Tourist Using Social Media Behavior toward the Selecting Tourist Attraction Case Study: Community Based Tourism in Songkhla province. the Degree of Master of Arts. Department of Tourism Management. Faculty of Tourism and Hospitality. Dhurakij Pundit University.

Chiwakunanan, D. (2018). INFLUENCE OF REVIEWER IN ONLINE MEDIA AND THE DECISION TO TRAVEL IN THAILAND. Master of Business Administration. Faculty/University Faculty of Commerce and Accountancy. Thammasat University.

Chongngam, M. (2019). Service Marketing Ingredients of Small Resort Businesses in Nakhon Nayok Province. Dusit Thani College Journal.14(1). 364-373. (In Thai)

Chuachan, N., Laowansiri, S and Thongma, W. (2012). Impact of adventure on environment, culture, society and economy:acase study of Maeram sup-district, Maerim district, Chiang Mai. Research and Development Journal, Loei Rajabhat University. 7(22). 97-108. (In Thai)

Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4). 18-23.

Dann, G. (1977) Anomie Ego Enhancement and Tourism. Annals of Tourism Research, 17: 155-169.

Dokboonnak, N. and Thongkumnuch, T. (2015). Hotel preferences of Thai tourists in Muang District, Suphanburi. Research Fund, Rajamangala University of Technology Suwanbhumi.

Doknaree, I. (2007). The Study of Marketing Mix Factor Influencing Thai Tourists in Selecting Resorts in Amphur Muang in Nakhon Nayok Province. Business Administration Program. Rajamangala University of Technology Thanyaburi.

Economic Tourism and Sports Division, Ministry of Tourism and Sports. (2019). Domestic tourism situation in 2019. Retrieved 16 February 2021, Retrieved from

Intrarakratueg, D. (2015).Perception of Tourists on Eco-tourism, A Case Study of Kuiburi National Park, Prachuabkirikhan Province. Degree of Master of Arts. Department of Tourism Management.Faculty of Tourism and Hospitality. Dhurakij Pundit University.

Jeenapak., J. (2012). Domestic Tourists Satisfaction Towards the Erawan National Park in Kanchanaburi. Master thesis. Master of Science Degree in Recreation Managernent. Srinakharinwirot University.

Jongrak, N. (2017). STUDYING THE USE OF TRAVEL AGENCIES BY THAI RESIDENTS OF THE BANGKOK METROPOLITAN AREA. Master of Business Administration. Faculty of Commerce and Accountancy. Thammasat University. (In Thai)

Jungprawate, P. (2018). Participation in Developing Agro-tourism Attractions of Local Government Organizations in Pathum Thani and Nakorn Nayok Provinces. Journal of Cultural Approach. 19(35). 64-76. (In Thai)

Khongthong, P. and Meesawatdikul, W. (2019). Guidelines of Tourism Safety Management of Hua-Hin, Prachuap Khiri Khan as Tourist Destination for Foreign Tourists. Dusit Thani College Journal. 13(1).403-414 .(In Thai)

Office of Tourism and Sports, Nakhon Nayok Province. (2015). A number of Tourist in The Year 2015, Nakhon Nayok Province. Retrieved 16 February 2021, from

Pattanupong, I. (2013). Soft Adventure Tourism Activities for Thai Tourist Behaviors in Nakhon Nayok Province. Research Institute of Rangsit University. Rangsit University.

Phakdee-auksorn, P., and Cadchumsang, J. (2014). Phuket Old Town’s Community Response to Nightlife Entertainment Business as a Tourist Attraction. Journal of Business Administration. 37(141). 1-21. (In Thai)

Pinruthai Khongthong, P. and Meesawatdikul, W. (2019). Guidelines of Tourism Safety Management of Hua-Hin, Prachuap Khiri Khan as Tourist Destination for Foreign Tourists. Dusit Thani College Journal. 13(1).403-414 .(In Thai)

Puangchuen, K., and Phumsathan, S. (2020). Travel Behaviors and Needs of Senior Visitors for Tourism in Khao Yai National Park. Journal of Thai Hospitality and Tourism. 10(2). 29-42. (In Thai)

Rungruang, P. and NA Thalang, C. (2020). The Management for Developing Sports Adventure Tourism in Nakhon Nayok Province Based on Tourists’ Demands. The journal of social communication innovation. 8(2).55-62. (In Thai)


Sawangpak, T. (2017). Travel Motivation, Information Seeking and Decision Making of Single Female Working Consumers in Domestic Tourism. Journal of Communication and Management NIDA. 3(2). 61- 70. (In Thai)

Srithong, S., et. all, (2018). Educational Tourism Needs for Family Tourist Segment In Nakhonnayok Province. Academic Journal Institute of Physical Education. 15(2). 147-160. (In Thai)

Statistical Office, Nakhon Nayok Province. (2019). Nakhon Nayok Tourist Statistics Year 2018. Retrieved 16 February 2021, Retrieved from

Sungrugsa, N., Plomelersee, S. and Warabamrungkul, S. (2016). Styles and Behavior in Slow Tourism for Senior Tourists in the Thai Western Region. University of the Thai Chamber of Commerce Journal Humanities and social sciences. 36(2). 1-19. (In Thai)

TAT REVIEW MAGAZINE. (2019 ). Tourism Thailand :Keep calm and Look forward to 2019 . Retrieved 16 February 2021, from

Teimtes, D., Sungsong, B., Pornpakdee, S. and Nunnad, P. (2012). Factors Infuencing the willingness to Retouring, Amphur Wangnamkheo , Nakonratchasima Province. Rajamangala University of Technology Isan.

Thaweesinsopha, F., and Thaweesinsopha, K. (2019). Rehabilitation Guidelines for ultural Heritage and old town legend to Historical tourism development of Yongstar village in Trang Province. College of Hotel and Tourism Rajamangala University of Technology Srivijaya, Trang Campus (In Thai)

Uchupongamorn, B. (2018). Behavior and motivation in domestic tourism among working-age people in Bangkok. Retrieved 16 February 2021, from

Yamane, T. (1970). Statistics - An Introductory Analysis. 2nd ed. Tokyo: John Weather Hill, Inc.




How to Cite

Koograsang, A. (2021). The Study of Tourist Behavior of Nakhon Nayok Province, Year 2019. Academic Journal Phranakhon Rajabhat University, 12(2), 273–289. Retrieved from



บทความวิจัย (Research Article)