STRATEGIES FOR SUSTAINABLE HERITAGE MANAGEMENT OF MT. QINGCHENG
Keywords:
Cultural Heritage, Destination Management, Mt. Qingcheng, SustainabilityAbstract
Mount Qingcheng (MT. QINGCHENG) is a prominent cultural heritage site in Sichuan Province, China, notable for its contribution to the evolution of Taoism. As a UNESCO World Heritage site, it confronts the combined problem of regulating visitor influx and protecting its cultural and ecological integrity. This study seeks to examine the historical importance of Mt. Qingcheng and the contemporary sustainable practices implemented in its administration. It seeks to identify and enhance sustainable practices to better leverage the site’s cultural and natural attributes. Employing a qualitative research approach, the study utilized a combination of documentary analysis, observations, structured interviews, and focus group
discussions. Participants ranged from academics to local community leaders, providing a diverse perspective on the sustainability practices at the site. The findings highlight
Mt. Qingcheng’s pivotal role in Taoism and its recognition as a global cultural heritage landmark. However, there are significant opportunities to enhance sustainability efforts,
with potential to more fully integrate cultural elements into the site’s management practices to improve its appeal and impact. The study underscores the untapped potential for integrating sustainability with cultural heritage management at Mt. Qingcheng. By enhancing sustainable practices, the site can better preserve its cultural significance while adapting to modern tourism demands, thereby ensuring its viability and integrity for future generations.
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