DEVELOPING STRATEGIC MANAGEMENT GUIDELINES FOR ENHANCING INNOVATIVE ABILITY OF STUDENTS MAJORING IN ENVIRONMENTAL ART DESIGN IN SHANXI UNIVERSITY OF MEDIA AND COMMUNICATION, SHAN XI PROVINCE

Abstract

The objectives of this research were 1) to investigate problems and needs of innovative abilities of students majoring in environmental art design,  2) to develop strategic management guidelines to enhance the innovative abilities of students majoring in environmental art design. The samples consisted of 500 students and 40 teachers obtained through stratified random sampling at Shanxi University of Media and Communication. The instruments employed a questionnaire and questions of focus group discussions. The statistics were frequency, percentage, mean, and standard deviation. The research results indicated that 1) the problems and needs of innovative abilities in students majoring in environmental art design for students were at moderate and high level, respectively
(Mean = 3.21, 3.68 SD = 0.55, 0.60), for teachers were at moderate level (Mean = 3.19, SD = 0.48), 2) strategic management guidelines to enhance the innovative abilities
of environmental art design students consisted of 2.1) the assessment of the curriculum and educational environment, 2.2) the teaching methods, tools, and student engagement strategies, 2.3) needs analysis to understand the specific challenges students in enhancing their creative skills, 2.4 the understanding of the existing resources and support innovation, 2.5 policy development and the use of technology and innovation within the classroom, 2.6) policies on academic integrity, intellectual property rights, and collaboration, 2.7) implementing data privacy and cybersecurity, and 2.8) to create a safe and ethical environment with innovation.