BUDDHADHAMMA AND THE CHALLENGES OF THE SOCIAL MEDIA ERA IN THAILAND
Keywords:
Buddhadhamma, Challenges, Buddhadhamma, Challenges, Social MediaAbstract
In the digital era, Buddhism in Thailand faces serious challenges due to the widespread influence of social media. Viral scandals involving monks have undermined public trust, particularly among youth, and triggered a crisis of faith. This article explores how social media disrupts the image of the monastic community and weakens confidence in religious institutions. Drawing on real cases and core Buddhist teachings—including the Four Noble Truths, the Noble Eightfold Path, the Kalama Sutta, and the Dhammapada—the study argues that true understanding and resilience come from personal practice and ethical reflection, not from external symbols or personalities. The paper emphasizes the need for media literacy, critical thinking, and wise reflection (yoniso manasikāra) to distinguish the timeless value of the Dhamma from individual misconduct. It also offers practical recommendations for restoring spiritual confidence through authentic engagement with Buddhist principles in an age of digital disruption.
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