A comparison of advertising effectiveness across online and offline media types in the automotive used parts business in Ayutthaya province

บทคัดย่อ

The purposes of this research were to study: 1) Success of online and offline media types in the automotive used parts business in Ayutthaya province 2) Efficiency and Effect of online and offline  media types in the automotive used parts business in Ayutthaya province 3) A comparison of advertising effectiveness across online and offline  media types in the automotive used parts business in Ayutthaya province research methodology  Survey Research  population was The buyer of the automotive used parts business in Ayutthaya province  sample size  385 sampling method The sample were selected by used Infinite Population the research instruments were questionnaire   The data were analyzed by used SPSS statistical program The statistics used in data analysis were frequency  , percentage , standard deviation and mean.

The results were as follows:

1. 1. The different of age have success of different advertising. The different of levels of education affect the success of different advertising. The difference of career would not affect the advertising is no different. The different of revenues affect the success of different advertising.
2. Automotive used parts access performance of the overall advertising in the media is a high level. The details of each media found all the media is a high level.
3. A comparison of advertising effectiveness in the automotive used parts business in Ayutthaya province based on a different media.The effectiveness of advertising in the automotive used parts business in Ayutthaya provinceby types of media.Shows that online media and offline media that effective is difference.