Buddhism Communication through Dhammacakka: Timing, Meaning and Value Timing Meaning and Value

Abstract

The creation of Buddhism brand of Dhammacakka brand to created a image for the Buddhism organization of Thailand. In the leadership in Theravada Buddhism and the propagation of the teaching of the Lord Buddha. Thai Buddhism not giving priority to the Dhammacakka brand as it should which has been adopted by the Dhammacakka brand to be adapted together. And to recognize the value of the Dhammacakka brand. Dhammacakka Brand Communication is a symbolic representation. In order to define the feelings and experiences of Buddhists. And to make it memorable. It shows you the benefits that make you feel confident, trusting, and in a trusting personality. Faith continues. The symbol of the sacramen t is complex. Valuable in itself, abstract. It is a compilation of feelings towards the appearance of the symbol of merit, power and glory. Represent the authority of Buddhism in relation to the interpretation, context, time, space, and history, the way in which the media (personal media) With the feelings of Buddhists. It is the user through the special events. The use of the brand Dhammacakka through the new media. And experience with the brand Dhammacakka.