Stratigic of Entertainment Venue by using Framing Theory

Abstract

The objectives of this research are 1. to study the entertainment venue's way of music and the pattern of the show. 2. to compare the entertainment venue's music frame. 3. to analyze the strategy of entertainment venue throughout the music. This is qualitative research using Frame Theory to analyze the data. Collect data by in-depth interview with the owner or manager of the entertainment venue and in-depth interview with the musician that work for the entertainment venue. The research found that. The entertainment venues have the similar services, there are food, berverage, live-music and loudspeaker-music but different type of music. Tawandang focus on country song. 8080 Cafe focus on international rock music and Sod Sing focus on Thai pop music. Every entertainment venue intend to frame the way of music differently from the others. Therefore the differnetly way of music has the relationship with the customer. The way of music is the standpoint for entertainment venue because the customer will know what they want from the show. Then the customer can choose the right entertainment venue.