Factors Affecting Investment Decision to Invest in Digital Asset of Investors in The Stock Exchange of Thailand

Abstract

The purpose of this study is examining the factors affecting investment decisions in digital assets of investors in the Stock Exchange of Thailand. The sample group used in the study was 400 individual investors in Thailand who traded digital assets on the Stock Exchange of Thailand. The questionnaire was used as a data collection tool. The statistics used in the analysis were frequency, percentage, mean, standard deviation. and multiple regression analysis. Most of the samples were male, aged 30-40 years, having a bachelor's degree. Occupation of civil servants/state enterprises Have an average monthly income of less than 20,000 baht, have a period of investment in digital assets 1 week-1 month, amount of money invested 10,000-50,000 baht, source of funds, savings 6 months-1 years of experience investing in digital assets, people with influence in investment decisions, internet/newspaper/television/radio Other used securities firms include Bitkub, Binance, Bitazza, crypto-currency crypto-asset types. (Cryptocurrency) and factors affecting investment decisions in digital assets of investors in the Stock Exchange of Thailand is digital asset market, buy-sell, assets all the time. Moreover, these factor have positive correlation with digital asset investment with a statistically significant level of 0.05.