Fair Trade Coffee: Increasing the value via fairness

Main Article Content

Patthara Limsira
Sudhini Ratnavaraha
Siriporn Maneepun

Abstract

The coffee industry is the consumer driven market, while the conventional international trade systems could not restrain the inherent volatility of the coffee’s price which leads to the long cycle of imbalance profit between producers and consumers. Therefore, the new paradigm of fair international trade system is needed. In this article, the author would like  to focus on explanation of alternative method beside legal mechanism, which is fair trade label, to improve the value of coffee. Although fair trade system could not resolve every coffee problems, fair trade is still being one of the fairness solutions that Thai coffee producers can apply in order to increase the value of their coffee with fairness.

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Article Details

Section
Academic Articles
Author Biographies

Patthara Limsira, Faculty of Law, Ramkhamhaeng University

Lecturer, Faculty of Law, Ramkhamhaeng University

Sudhini Ratnavaraha, Faculty of Law, Ramkhamhaeng University

Associate Professor, Faculty of Law, Ramkhamhaeng University

Siriporn Maneepun, Faculty of Law, Ramkhamhaeng University

Assistant Professor, Faculty of Law, Ramkhamhaeng University