การพัฒนาการทำแผนธุรกิจเพื่อสร้างความเข้มแข็งให้แก่วิสาหกิจชุมชนผลิตภัณฑ์สมุนไพรเดชาสมงาม

Abstract

This study was aimed to design and promote business plan in order to strengthen local business of Decha Som Ngarm’s herb products. All data had been processed through Political, Economic, Socio-cultural and Technological (PEST) Analysis, Anguliar (1967). Observation and In-depth interview were tools used in this study. The sample group was Decha Som Ngarm’s herb products local business of Moo 8, Tumbon Na Kho, Kuchinarai district, Kalasin province. The local business representatives were interviewed and observed to obtain raw data. Content and Descriptive analysis were used to make the study report as well as SWOT analysis. 10 Successful local herb businesses of Thailand were studied to be a business model. They comprises of 5 businesses that won Prime Minister Herbal Award : PMHA and the other 5 are the best selected local herb businesses. The study reveals that there is a lack of competency and will in doing business plan in Decha Som Ngarm business. From the finding, business plan training session was given to the locals. The training session was designed and adapted from to the study of the 10 successful local herb businesses of Thailand. The problems (mainly in accounting) are identified and solved. Decha Som Ngarm’s representatives were trained to write good business plan. The result was a well-prepared business plan of Decha Som Ngarm that can be used for further business fund raise and increase their potential in challenging themselves for better business opportunity.