ANALYSIS AND PRESENTATION OF QUALITATIVE DATA ANALYSIS

Abstract

The objective of this paper is to present the process of analysis and presentation of the qualitative data analysis by reviewing relevant literature and applying the author's experience to develop the answers according to the objective.It was founded that the methodology of the qualitative analysis is, namely, content analysis, framework analysis, and grounded theory. In order to achieve quality, accuracy, and reliability, the analysis and presentation of qualitative data requires 3 main components: 1) Accuracy and reliability of data from appropriate sources by qualitative validation by triangulation.2) Knowledge of the researcher, because qualitative data analysis is based on the principle of interpretation by researchers.Therefore, researchers must be knowledgeable about the subject matter of the research so that they can understand and analyze the data to answer the research questions;and 3) Effective data analysis process. The process of qualitative data analysis consists of 4 main steps: (1) Data preparation (2) Setting the analytical issues(3) Encoding and classification; and (4) Analysis and presentation of research results.

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