STUDY OF THE OPINIONS OF CUSTOMERS WHO HAVE BOOKED A HOUSE ONLINE THROUGH THE NATIONAL HOUSING AUTHORITY

Abstract

Study of the opinions of customers who have booked a house online through the National Housing Authority The objectives are 1) to survey the information of the customers' needs and the causes of the groups of customers who have not yet decided to buy the project of the National Housing Authority and 2) for the National Housing Authority Will use the information to improve operations in accordance with the needs of the customer group By collecting data from the questionnaire (Questionnaire) Sample in research Customers who have booked online housing project from January 2018 to April 2019, 400 people are doing all the data analysis. Is the frequency distribution and shows the percentage (Percentage) according to the sample data

            The results show that customers who book the National Housing Project online Mostly female Age between 31-40 years, have income at 15,001 -20,000 baht, have marital status, registered with a bachelor's degree Most of the employees are private companies. There is a way to learn about the online housing project from National Social Media and all have knowledge. Understanding about using the online housing project reservation service of the National Housing Authority, with the opinion that using the online housing project reservation service of the National Housing Authority There is a booking process that is easy to understand. The analysis of the reason why the customers have not yet decided to buy the National Housing Project finds that the reason they have not decided to buy the National Housing Project is because they are not very satisfied with the building model. the best Accounting for 17.10%, followed by physical dissatisfaction, such as the old building, atmosphere and environment Etc. 15.60 percent are dissatisfied with promotions, discounts, redemption, giveaway as a percentage 13.10 Not wanting to buy 12.70% were dissatisfied with the quality of materials and equipment inside the house / suite 11.20% were not happy with the money booked Accounting for 10.60 percent, not happy with management such as Central fee, high price, parking, garbage collection And security system Accounting for 10.40 percent and not satisfied with the price level Accounting for 9.20 percent, respectively