POTENTIAL DEVELOPMENT OF LONG-STAY TOURISM FOR FOREIGNERS IN NAKHON NAYOK PROVINCE
Keywords:
Potential1, Tourism Elements2, Long Stay3, Tourism Foreigners4, Nakhon Nayok5Abstract
This research aimed to study the potential of Nakhon Nayok Province as a long-stay tourism destination for foreign tourists. In-depth interview was used to collect the qualitative data with 12 key stakeholders such as the representatives of the Office of Tourism and Sports – Nakhon Nayok Province, the Tourism Authority of Thailand – Nakhon Nayok Office, local administrative organizations, and community leaders. A semi-structured interview form was used as a tool in this research. The content analysis was used to analyze qualitative data. The results found that Nakhon Nayok province have the potential to accommodate foreign tourists for long-stay tourism. The government, private, and community sector can apply the guidelines for potential development of the long-stay tourism destination in Nakhon Nayok province in order to strengthen the integration of work between departments at the policy level as follows: 1) potential development guidelines for attractiveness, 2) potential development guidelines for accessibility, 3) potential development guidelines for facilities, 4) potential development guidelines for accommodation, 5) potential development guidelines for activities, and 6) potential development guideline for tourism management and services.
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