MOTIVATION AND NEEDS IN ATTENDING PRIVATE TECHNOLOGICAL COLLEGE UNDER THE OFFICE OF VOCATIONAL COMMISSION IN LAEMCHABANG INDUSTRIAL ESTATE AREA, CHONBURI

Abstract

The purposes of this research were 1) to study background of students in Private Technological College under the Office of Vocational Commission in Laemchabang Industrial Estate Area, Chonburi, 2) to study the students’ motivation and needs, 3) to compare their motivation and needs in attending private technological college by academic levels, and 4) to propose the guidelines to increase the number of student in accordance with their motivation and needs. The samples of 335 certificate level students were selected using Krejcie Morgan’s technique by stratified random sampling. A questionnaire with the reliability of 0.96, and an interview form on motivation and needs in attending private technological college were used as research instruments. Statistics used in data analysis were mean, standard deviation and ONE-WAY ANOVA. The research findings indicated that: 1) the students’ motivation and needs in attending private technological college were overall at a high level, including occupation in labor market, intuition, and personal aspect were found at a high level respectively while social aspect was found at a medium level. 2) The comparative results of the students’ motivation and needs in attending private technological college classified by level were found difference at the statistical significance level of .05. 3) The guidelines to increase the number of students in accordance with their motivation and needs consisted of 6 approaches including 1. Institution image creation, 2. Initiating dual vocational education system, 3. Teacher’s morale development, 4. Building Vocational Education reputation, 5. Creating continuous and sustainable activities, and 6. Internationalizing the vocational education.