COMMUNICATION INNOVATION THROUGH EXPERIENCE FOR FOOD CULTURE CONSERVATION: A CASE STUDY “TASTE OF MON LEGEND” ACTIVITY AT KHLONG SAM WA COMMUNITY
Keywords:
Communication Innovation, Food Culture, Mon Community of Khlong Sam Wa, Direct ExperienceAbstract
This research aimed to study the development of communication innovation through experience in the "Taste of Mon Legend" activity for preserving local Mon food culture in Khlong Sam Wa community and evaluate the effectiveness of this communication innovation in creating awareness and recognition of Mon local food values. The study employed participatory action research, collecting data from two key informant groups: five representatives from the Mon Khlong Sam Wa community and 85 participants in the "Taste of Mon Legend" activity.
The findings revealed that the communication innovation development emphasized integrating direct experiences through local food tasting, such as traditional sticky rice desserts and Mon pounded rice cakes, along with learning about cultural dress through Mon shoulder cloths. The evaluation indicated that over 90 percent of participants demonstrated high levels of recognition of local food values, particularly in cultural and local wisdom aspects. Additionally, the integration of research with teaching and learning, by involving students in producing public relations materials, helped expand awareness and instill recognition of food cultural heritage among the younger generation
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