พฤติกรรมการเป็นสมาชิกที่ดีกับประสิทธิภาพการทำงานของพนักงาน ในธุรกิจค้าปลีกวัสดุก่อสร้าง กรณีศึกษา บริษัท ดูโฮม (รังสิต คลอง 7)

Pronarun  Choothong; Saranya   Wanyao; Pornapa  Peamchai

Authors

Pronarun Choothong Bachelor of Business Administration Program in Management (Innovation Management), Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand
Saranya Wanyao Human Resources Manager, Dohome (Rangsit Klong 7), Thailand
Pornapa Peamchai Department of Management, Faculty of Business AdministrationRajamangala University of Technology Thanyaburi

Keywords:

organizational citizenship behavior, employee performance, construction retail business

Abstract

This study aimed to: 1) examine the level of Organizational Citizenship Behavior (OCB) among employees, 2) investigate the level of employee performance, and 3) analyze the influence of Organizational Citizenship Behavior on employee performance. The study employed a quantitative research approach, collecting data from 511 employees using a structured questionnaire. Data were analyzed using descriptive statistics and simple linear regression. The results revealed that both Organizational Citizenship Behavior and employee performance were at the highest level. Furthermore, Organizational Citizenship Behavior had a significant positive effect on employee performance (β = 0.73, p < 0.001). The findings also indicated that helping behavior, cooperation, and extra-role responsibility play a crucial role in enhancing employee performance. Therefore, organizations should promote a work culture that supports positive employee behavior in order to improve operational efficiency and achieve long-term sustainability.

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