Sale promotion guidelines on social media for automotive used engines business in Ayutthaya province

บทคัดย่อ

The purposes of this research were to study: 1) To study the background of the use of social media, buyers and distributors automotive used engines for sale in the province of Ayutthaya.2) To study the present, the problem and the trouble to use social media buyers and distributors automotive used engines for sale in the province of Ayutthaya 3) To develop sale promotion guidelines on social media for automotive used engines ’s distributors in Ayutthaya province

            Research methodology survey research population or KeyInformants was The buyers of  automotive used engines in Ayutthaya province 385 people and supplier of  automotive used engines in Ayutthaya province, 30 people. the research instruments were…questionnaires and interviews. The data were analyzed by content analysis Using SPSS and synthesize the content.

The results were as follows:

1. The result of the current condition is at the moderate level .
2. The result of the trouble and the problem to the use the social media to buy automotive used engines is at the moderate level(x = 2.82).
3. Making it possible todevelop sale promotion guidelines on social media for automotive used engines business in Ayutthaya province