THE INNOVATION OF WOMENSWEAR GUIDELINES TO CREATE PARTYWEAR FOR GENERATION ASIA FROM HMONG BATIK CULTURAL CAPITAL

Abstract

Today, the Asian generation of consumers between the ages of 18-35 is growing significantly. They are middle-income workers in the arts, an underlying driver of the economy. At the same time, their way of life also changes with economic, social and cultural changes; however, they pay attention to and value the local culture. This research aims (1) to analyze the creative concept for the creation of partywear for Generation Asia with Hmong cultural capital using questionnaire with 50 samples and (2) to analyze the textile pattern from Hmong cultural capital to create fashion collection design for Generation Asia. The study found that (1) the Asian generation showed the highest interest in partywear (X = 4.12) and geometric design concepts (X = 4.27). (2) The satisfactory of creative fashion and textile design experts shows that the Dormice textile design is at the highest level (X = 4.20) and Reduce Square textile design at high level (X = 3.80) and Calypso textile design at high level (X = 3.60).