FASHION APPAREL BRANDING AND LIFESTYLE PRODUCTS FOR TOURISM FROM INNOVATIVE SOIL COLORS AT THE GLOBAL GEOPARK, SATUN PROVINCE UNDER THE CONCEPT OF CROSSING CONTEMPORARY CULTURES

Abstract

The purpose of this research is to create a fashion apparel brand. and lifestyle products for tourism from innovative soil colors at the Global Geopark, Satun Province under the concept of crossing contemporary cultures by research tools including a questionnaire, a questionnaire that measures preliminary data. Expert interviews, interview forms, statistics for collecting research data. It was found that Satun province has a world geopark which has been declared a world geopark by UNESCO. and is the fifth in East Asia that it is an old stone 500 million years under the sea that has moved up due to the movement of the Earth's crust, creating a beautiful geological attraction. Therefore, it can be classified as the identity of Satun Province. Therefore, the main target group of Satun World Geopark is a group of tourists who intend to travel to Satun Province as Satun Province is not a tourist destination that is a passageway. and adventure and is a person who has a certain level of wealth and can use the Internet Therefore, the products that can reflect the identity of Satun Province are products produced by using innovation to extract color from soil through batik making techniques, which is a technique that Satun Province mainly uses for fabric and clothing products. Together with the design is inspired by Moroccan architecture. Because Satun Province is unique in that there are Buddhists and Muslims equally. therefore making it possible to see a lot of Moroccan architecture in the province