EMOTIONALLY-INFORMED DESIGN IN INFORMATION GRAPHICS: A COMPARATIVE STUDY FROM CHINA'S REPUBLICAN ERA TO PRESENT AND ITS APPLICATION IN COVID-19 EDUCATIONAL GRAPHICS

Abstract

This research aims to accomplish two primary objectives. The first objective is to conduct a comprehensive analysis of the evolution of emotionally-informed design in Chinese information graphics, tracing its development from the Republican era to the present day. The study employs a qualitative analysis methodology, utilizing the three-tier theory of emotionally-informed design as a theoretical framework. The analysis compares representative cases of information graphics across different periods, juxtaposing them with theories of societal cultural looseness and tightness. The study hypothesizes that changes in societal cultural looseness and tightness correspond to variations in the emotional depth exhibited in information graphics. The validation of this hypothesis forms a crucial part of this research. The second objective is to apply the patterns and trends identified in the first objective to the creation of information graphics. The study will summarize and apply methods of emotionally-informed design corresponding to these trends to develop three COVID-19 educational information graphics that resonate with the current era. The ultimate goal of this research is to explore the expressive methods of emotionally-informed design at three levels, adapting to contemporary society's reading habits and consumption environment. This approach aims to achieve a harmonious fusion of tradition, art, information, and technology.