The Development of Value Chain of Silk Products, Nong Khuean Chang Community, Maha Sarakham Province

Abstract

The objectives of this study were to study: 1) the current situation of value chain of silk products' Ban Nong Khuean Chang Community, 2) the problems of value chain of silk products' Ban Nong Khuean Chang Community, and 3) guidelines for developing the value chain of silk products' Ban Nong Khuean Chang Community, Muang District, Maha Sarakham Province. The sample group was 56 members of Ban Nong Khuean Chang silk products community, and 9 leaders of the silk weaving group. The tools used to collect data were questionnaires and interview forms. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, together with value chain analysis. The study found that the development of the value chain of the silk weaving group in the main activities and supporting activities were a high level of practice. The major problems that arise in the value chain of silk products were as follows: there weren’t record of raw material storage, lack of production planning, there weren’t record delivery information to customers, lack of raw materials, equipment and funds to procure raw materials, some members weren’t technology savvy and not proficient in administrative work. Therefore, the development guidelines are proposed according to the activities in the value chain of silk products: organizational infrastructure organization, human resource development, provide tools that are appropriate to the potential of members, production planning to order raw materials, recording raw material picking data, application of technology in operations, preparing the shipping list, promoting the use of social media to create online stores, and customer service confirms the correctness of product delivery. That can increase the production efficiency of silk products’ of Ban Nong Khuean Chang community.