Manuscript is first reviewed internally by the Editor-in-Chief to assess the compliance with the minimum quality, author guidelines, and suitability for publication in the journal. At this point, a manuscript may be sent back to the authors to fix concerns raised by the editor. In some cases, a manuscript may be desk rejected by the editor if it is judged to be unsuitable or out of scope for publication in the journal.
Manuscript that is not desk rejected are then sent out for review by at least two reviewers for an independent expert assessment of the scientific quality. The final decision as to whether the manuscript is accepted or rejected will be taken by the Editor-in-Chief.
Preparing Your Manuscript
Manuscript submitted to Communication and Media in Asia Pacific (CMAP) must be in Microsoft Word (.docx). It should be a maximum of 35 A4 double-spaced pages in length, and must contain all essential elements, including title page, abstract, keywords, introduction, literature review, methods, results, discussion, references, appendices. Tables and figures should be embedded in the main manuscript, next to the relevant text.
In addition, the original submission should conform with the 7th edition of the Publication Manual of the American Psychological Association (APA) guidelines.
Title Page: On page 1, provide the title of the paper and information of each author: (1) given name and family name, (2) highest degree held, awarding institution, and country name (e.g., Ph.D., University of Illinois, USA.), (3) current position, organization, and country name (e.g., Associate Professor, Faculty of Communication Arts, Chulalongkorn University, Thailand), and (4) contact information (full postal address, phone number, and e-mail address). In addition, clearly indicate who will be a corresponding author, handling all correspondences with the journal.
Abstract and Keywords: On page 2, a one-paragraph, concise, and factual abstract (maximum of 200 words) is required. Immediately after the abstract, provide a maximum of 5 keywords, using U.S. spelling.
Main Content: Standard type (Times New Roman font, 12-point size, double-spaced, 1 inch for all margins, U.S. spelling) should be used throughout the manuscript. Running head and page numbers should be on top right corner of each page. Manuscript that exceeds the maximum of 35 A4 pages will be returned to the authors for reduction in length before further consideration.
Footnotes should be avoided. In case that a footnote is needed, number it within the text body and place the note text at the end of the main content, before the references.
References: On a separate page, references are double-spaced. The second and subsequent lines should have a hanging indent of 0.5 inches. All references mentioned in the list must be cited in the text (using the author-date system), and vice versa. They should conform to the American Psychological Association (APA) 7th edition styles, in alphabetical order of author(s). If applicable, add the DOI or URL to the references. Numbered reference systems are not acceptable.
Here are examples for each document type.
Periodicals
Newman, C. L., Wachter, K., & White, A. (2017). Bricks or clicks? Understanding consumer usage of retail mobile apps. Journal of Services Marketing, 32(2), 211-222. https:// doi.org/10.1108/JSM-08-2016-0289
Slaton, K., Testa, D., Bakhshian, S., & Fiore, A. M. (2020). The small, inventory-free retail format: The impact on consumer-based brand equity and purchase behavior. Journal of Retailing and Consumer Services, 57, Article 102246. https://doi.org/10.1016/j.jretconser.2020.102246
Books
Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership. Simon & Schuster.
Keller, K. L., & Swaminathan, V. (2019). Strategic brand management: Building, measuring, and managing brand equity (5th ed.). Pearson/Prentice Hall.
Chapters in Book
Lutz, R. J. (1991). The role of attitude theory in marketing. In H. H. Kassarjian & T. S. Robertson (Eds.), Perspectives in consumer behavior (4th ed., pp. 317-339). Prentice Hall.
Master’s Theses
Paisarnpanich, C. (2011). Influences of materialism and self-consciousness on generation Y consumer’s impulsive buying behavior [Master’s thesis, Chulalongkorn University]. Chulalongkorn University Intellectual Repository. http://cuir.car.chula.ac.th/handle/ 123456789/24189
Websites
Appfigures. (2021). Top ranked mobile app download Thailand 2021. https://appfigures.com/top-apps/ios-app-store/thailand/iphone/shopping
ILCT. (2025). Thailand enacts new alcoholic beverage control act to strengthen regulations. https://www.ilct.co.th/new-alcoholic-beverage/
Non-English References
Books: Ho Ba Tham. (2003). Ban sac van hoa dan toc [National cultural identity]. Nha xuat ban Van hoa - thong tin.
Edited Books: Thanapornpan, R., & Poapongsakorn, N. (Eds.). (1988). Setthakit Thai: Bon senthang santi prachatham [Thai economy: On the road to peace and justice]. Thammasat University Press.
Journal Articles: Ljungberg, H. (2002b). Våra rödlistade jordlöpares habitatkrav [Important habitats for red-listed ground beetles in Sweden]. Entomologisk tidskrift, 123(4), 167-185.
Book Chapters: Chaiprawat, O. (1988). Yuk thong khong setthakit thai pi 2529-2533 [The golden age of the Thai economy in 1986-1990]. In N. Ruengsakul, C. Wibulswadi, & D. Wongprathip (Eds.). Kanngoen kanthanakhan lae kandamnoen nayobai setthakit khong prathet [Finance, banking, and economic policies of Thailand] (pp. 53-65). Chulalongkorn University Press.
Websites: Nationalencyklopedin. (n.d.). Akvakultur [Aquaculture]. https://www.ne.se/uppslagsverk/ordbok/svensk/akvakultur
Submissions not following any of these guidelines may be returned to the author for reformatting before being considered for review.
Reference Accuracy and Citation Verification
Authors are solely responsible for the accuracy, completeness, and authenticity of all references cited in their manuscripts. All cited sources must be traceable, verifiable, and accurately represented in both the text and the reference list.
Authors should ensure that each reference corresponds to an existing and accessible scholarly source, and that all bibliographic information, including author names, publication dates, titles, journal information, and Digital Object Identifiers (DOIs), is accurate and complete. References generated by artificial intelligence tools or citation-generation software must be independently verified against the original source prior to submission.
The journal does not permit the inclusion of fabricated, unverifiable, or non-existent references. Manuscripts found to contain such citations may be returned to the authors for correction, rejected during editorial assessment or peer review, or withdrawn from consideration if the validity of the cited sources cannot be established.
The editorial office reserves the right to request evidence of source verification and to remove references that cannot be independently authenticated through publisher records, indexing databases, or other authoritative sources.
Copyright and Permissions for Third-Party Materials
Authors are responsible for obtaining all necessary permissions to reproduce or reuse any third-party copyrighted material included in their manuscripts, including but not limited to photographs, images, screenshots, figures, tables, illustrations, and other visual content.
While the limited use of short textual extracts for the purposes of criticism, commentary, or review may be permitted under applicable copyright exceptions, such exceptions do not automatically apply to visual materials. Authors wishing to include any third-party material for which they do not hold the copyright must secure written permission from the copyright holder prior to manuscript submission, unless the material is clearly in the public domain or licensed for reuse under terms that permit such use.
Authors are required to provide appropriate acknowledgment of the copyright owner and, where applicable, submit documentary evidence of permission upon request. Failure to obtain the necessary permissions may result in the removal of the material from the manuscript or the rejection of the submission.
Artificial Intelligence (AI) Usage
Communication and Media in Asia Pacific (CMAP) recognizes the growing use of generative artificial intelligence (AI) technologies in research and scholarly communication. While AI tools can assist authors in improving the clarity, readability, and efficiency of manuscript preparation, they do not replace human expertise, critical judgment, or ethical responsibility. CMAP supports the responsible and transparent use of AI in accordance with the principles of research integrity, academic honesty, and publication ethics.
Authors remain fully responsible for the accuracy, originality, and integrity of all content submitted to CMAP, regardless of whether AI tools were used during the research or writing process. Any substantive use of AI in manuscript preparation should be disclosed in the manuscript. AI systems cannot be listed as authors or co-authors because they cannot assume responsibility, accountability, or ownership of scholarly work.
Authors are responsible for reviewing and verifying all AI-generated content prior to submission. The use of AI to fabricate, falsify, or manipulate data, results, quotations, citations, references, images, or other research materials is strictly prohibited. All sources cited in a manuscript must be authentic, traceable, and verifiable.
CMAP reserves the right to investigate suspected misuse of AI and to take appropriate editorial action in cases involving undisclosed AI use, fabricated content, unreliable citations, plagiarism, or other forms of publication misconduct. Failure to comply with this policy may result in manuscript rejection, publication correction, retraction, or other actions deemed necessary to safeguard the integrity of the scholarly record.
