AUGMENTED REALITY AND ANIMATION IN THAILAND CONTEXT

Abstract

The advent of game changing technologies have allowed human civilizations to advance with  everyday tasks while improving the quality of life. One such technology is Augmented Reality (AR), which is coming to fruition after 20+ years of development. With digital content being mainstream, electronic communication has becoming ever increasing. Focusing specifically on computer animation, the imagination and scope of ideas in this form of media is endless. The paper will discuss how various methods of creating social change can be converted to new technology, in the case of AR and animation, to serve an audience who is visually and digitally competent.  The paper will also summarize the brainstorm session held March 12, in Chulalongkorn University, where participants developed public service and social topics in the AR environment.