An Exploration of the Creative Work Ontology for the Ontology Aggregation of Social Media

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Edward C. K. Hung


In view of the great success of social media, this paper raises an interesting question about how we should strengthen the existing social media so that we can have an even better communication means for business, education, e-government, etc., as suggested by some scholars. This question further leads us to investigate the possibility of having a social media ontology to reveal the room for creativity and the fundamentals that must be preserved for these possible new designs. However, forging a social media ontology may require ontology aggregation of various ontologies of the popular social media platforms and therefore, trigger the data loss issue involved. This paper aims at providing a solution to this data loss issue, and proposes the use of the properties of the Creative Work Ontology for the ontology aggregation of social media. It also provides an example of the proposed solution regarding the partial ontologies of Facebook and Snapchat.

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