K-Pop Idol Trainee Selection Process in Thailand

Abstract

This study investigates the K-Pop idol trainees selection process in Thailand, employing in-depth interviews and document research via YouTube video interviews spanning from August 13 to October 28, 2023. It unveils a tripartite process. Firstly, the pre-selection phase encompasses logistical planning by Korean record labels (“K-Labels”), including scheduling and venue selection. Secondly, the selection process employs both open and closed methods, evaluating candidates’ individual characteristics and skills. Finally, the post-selection phase includes additional assessments as a trial period before agreements are finalized. The inclusion of Thai members in the group, driven by Glocalization, boosts visibility and garners strong support from Thai fans, aiding promotional efforts and leading to increased consumer engagement in Thailand. The study also uncovers issues concerning creative labor concepts, focusing on four main areas. Financial Arrangements vary in the extent of assistance beyond essential living expenses in Korea, with debut idols expected to reimburse costs from earnings. Work-life balance lacks regular weekends off, offering only occasional breaks or Korean national holidays. Physical and mental well-being of individuals are highlighted, particularly the impact of strict diet plans. Lastly, contract-related issues are crucial for legal compliance and mutual agreement, amidst challenges like language barriers and visa issues for foreign idols.