Identity Communication Through Tattoos of Homosexuals in Chiang Rai

Abstract

This research aimed to study identity communication through tattoos of homosexual men in Chiang Rai Province. It was a qualitative research, using in-depth interviews to gather information. The research found that most informants were between the ages of 20 and 40, self-employed, education level was at the bachelor level. The most popular area for tattoo was in the shade but could be seen clearly if not completely covered, such as the shoulder area, the upper arm and the back to the occipital area, etc. The most popular patterns were graphic and talisman tattoo. The tattooing needed to communicate identity divided into two aspects: 1) Individual identity was for beauty and according to personal beliefs which apart from communicating the direct meaning of beauty and personal beliefs in the black magic through pictures, also wanting to convey the connotation of the mind which was communication for attracting the attention of MSM and in the personal value that it was for the confidence, a reminder or giving the tattooist a support of the heart, made them feel safe and fortify their life better. 2) Collective Identity was a need for communication in sex appeal or a sense of belonging resulting in greater mental stability.