Health Communication of Jones Salad Facebook page

Abstract

The purpose of this research is to study were 1) to study the contents of online health communication through Jones Salad Facebook page 2) to study the patterns of contents presentation on Jones Salad Facebook page and 3) to study responding reaction of Jones Salad Facebook page users. This qualitative research. The study was conducted by dividing into 2 parts: 1) study by using “Coding Sheet” tool to collect data for content analysis of Jones Salad 2) study the data using Semi-Structured Interview from executives and founder of Jones Salad. Then the data of both parts were analyzed, and presented using tables and descriptive analysis. From the study, the results revealed that in terms of online health communication contents on Jones Salad Facebook page were classified into 7 types: 1) health promotion, 2) disease prevention, 3) exercise, 4) nutrition and food, 5) entertainment, 6) social context, 7) policy and business. The study found that the contents presented the most is health promotion, the second is nutrition and food and the least is entertainment and social context. For patterns of content presentation of online health communication on Jones Salad Facebook page were classified into 5 types which are 1) cartoon, 2) pictures, 3) infographic, 4) video and 5) links. The study revealed that in some posts, various patterns were used to present the contents. The communication pattern most used on Jones Salad Facebook page was cartoon, while infographic was the second most, and the least was picture. Regarding the responding reaction of Jones Salad Facebook page, the users’ opinions were found to be three ways in terms of relations towards the Jones Salad Facebook page which were positive as the highest, followed by neutral and negative was the least found. In conclusion, communication regarding to the health via social media on Jones Salad Facebook page was found to have good techniques to talk about health on media by choosing the pattern and types of contents corresponding with the objectives of the communication. Those techniques enhance the communication on the Jones Salad Facebook page to be remarkable and interesting. This, it increasingly attracts consumers to join due to the contents on the page. It also assists in telling the complicated health context to be easy and enjoyable. Hence, that can change the attitude and health behavior of the people to achieve the goal as Thai people should have good health.